Bachelor of Business (Marketing) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing)

Connect business with customers.

Whether your passion is to work for a profit or not-for-profit organisation, or start your own enterprise, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people consume buy goods and services.

Study locations
  • Sippy Downs
  • Fraser Coast
  • SouthBank
  • Caboolture
Refer to the program footnotes
CRICOS code
028846A
Commence
Semester 1 or Semester 2
Program length (full-time)
3 years
Annual tuition fee 2018
A$22,000
Estimated total tuition fee *
A$66,000
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
  • Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa is not available to international students on a Student visa.
Study locations QTAC code
  • Sunshine Coast 012051
  • Caboolture 018141
  • Fraser Coast 019141
  • South Bank 018071
Minimum selection threshold
OP - 18 Rank - 61
UniSC program code
BU351
Commence
Semester 1 or Semester 2
Duration
3 years full time or equivalent part time
Study mode
on campus
Recommended prior study
English; Maths A, B or C
Fee type 2018
  • What will I pay?
Total courses
24
Total units
288
Footnotes
  • Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa is not available to international students on a Student visa.

Whether your passion is to work for a profit or not-for-profit organisation, or start your own enterprise, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people consume buy goods and services.

Develop your understanding of consumer behaviour, integrated marketing communications, services marketing, social marketing, market analysis and brand management and gain knowledge in specialist areas with the International Marketing, Food Marketing and Sport Marketing courses. You also have the option to diversify your studies through choosing electives in other areas of Business and other Faculties.

You will learn from experienced and dedicated marketing professionals, and complete practical work-related projects in association with industry to be job-ready by graduation. You can also choose the Business Internship course as an elective to work with real clients and gain valuable industry experience and contacts and also study overseas.

Our degree allows you to work in any industry, anywhere in the world, in fields such as brand management, service design, marketing strategy, product development and the many areas of digital and non-digital marketing communication. Our students are in demand and are even employed even before they graduate. Our graduates have provided marketing for many local organisations, as well as larger clients; such as BMW, Crown Lager, Holden, Tourism Queensland, Olay, L'Oréal Paris and Victoria Bitter. Other graduates have started their own businesses with one, Chris Raine, gaining Commonwealth funding for his community platform, Hello Sunday Morning. What will you do when you graduate?

Career opportunities

Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.

Program structure

Introductory courses (7) 84 units

COR109 Diversity and Inclusion
BUS101 Teacher as Researcher
BUS102 Literacy and Numeracy Across the Curriculum
BUS104 Professional Experience: Individual Learner Needs
BUS105 The Psychology of Learning
BUS106 Using Data for Learning
BUS108 Outdoor Living and Travel Skills

Developing and Graduate courses (9) 108 units

BUS203 Foundations of Outdoor Environmental Studies
BUS320 Introduction to Aboriginal and Torres Strait Islander Education
MKG210 Introduction to Coaching Science
MKG211 Teaching Junior Secondary English
MKG220 Research Design: Methodology and Literature Review
MKG222 Introduction to Creative Entrepreneurship*
MKG322 Communication and Thought
MKG324 Visual Storytelling

PLUS select 1 course (12 units) from:
IBS310 Playcentric Game Design
MKG212 Game Art: Introduction to 2D & 3D
MKG221 Introduction to Games Scripting

Elective courses (8) 96 units

Select 8 elective courses (96 units) . Five (60 units,) must be developing and graduate level (200/300 coded) courses. Two electives (24 units) must be from the School of Business. Six electives (72 units) may be from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).

The School of Business recommends students use these electives towards a second major or a minor from those listed below:

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Program requirements and notes

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence

  • The unit value of all courses is 12 units unless otherwise specified

  • It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of the academic calendar dates
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.
  • Register your selected major(s) and/or minor(s)