Bachelor of Business (Marketing) Study Plan - Pathway 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing) Study Plan - Pathway 1

Pathway 1 - Marketing Research Major

Year 1
  • Two (2) core courses:
    • One core course should be studied in your first semester and one in your second semester
  • Six (6) required introductory (100 level) courses.
Core courses (2)

Select 2 core courses from:

CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
COR109 Online Journalism
COR110 Communication and Thought
COR111 Innovation, Creativity and Entrepreneurship
Introductory courses (6)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS102 Environment, Technology and Sustainability
BUS103 Introduction to Economics
BUS104 Business Law and Ethics
BUS105 Introduction to Management
BUS106 Introduction to Marketing
BUS108 Accounting for Business
Year 2
  • One (1) required introductory (100 level) course.
  • Five (5) required advanced (200 / 300 level) courses.
  • Two (2) elective courses.
    • Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS211 Introduction to Informatics
MKG210 Strategic Management
MKG211 Consumer Behaviour
BUS101 Services Marketing
MKG220 Business Analytics

PLUS select 1 required course from:

CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
IBS321 Marketing Communication
MKG221 International Business Strategy
MKG222 Sport and Event Marketing
MKG322 Marketing of Social Causes
Elective courses (2)

Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.

Year 3
  • Three (3) required advanced (200 / 300 level) courses.
  • Five (5) elective courses.
    • All must be advanced (200 / 300 level) courses.
Required courses (3)
CourseSemester of offer
(Sunshine Coast)
UnitsRequisites
BUS301 Brand Management
BUS320 Business Analytics 2
MKG321 Corporate Governance and Social Responsibility
Elective courses (5)

Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).