Pathway 2 - Applied Marketing Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| COR109 Economics for Managers | |||
| COR110 Strategic Management | |||
| COR111 Corporate Governance, Ethics and Corporate Social Responsibility |
Introductory courses (6)
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| BUS102 Leveraging Innovation, Design and Creativity | |||
| BUS103 Marketing Management | |||
| BUS104 Project Management Principles | |||
| BUS105 Relational Database Systems | |||
| BUS106 Data Wrangling | |||
| BUS108 Network Technology and Management |
Year 2
- One (1) required introductory (100 level) course.
- Six (6) required advanced (200/300 level) courses.
- One (1) elective course.
Required courses (7)
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| BUS211 Data and System Integration | |||
| MKG210 Data Analytics | |||
| MKG211 ICT Professional Practice and Ethics | |||
| BUS101 Project Management Principles | |||
| MKG220 Managing Research | |||
| MKG221 Systems Analysis | |||
| MKG222 Non-Relational Database Systems |
Elective course (1)
Select 1 elective course. Course can be from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
- Three (3) required advanced (200/300 level) courses.
- Five (5) elective courses.
- All must be advanced (200/300 level) courses.
Required courses (3)
| Course | Semester of offer (South Bank) | Units | Requisites |
|---|---|---|---|
| BUS320 Managerial Project | |||
| IBS310 Data Science Practice | |||
| MKG322 ICT Internship |
Elective courses (5)
Select 5 elective courses, all must be advanced (200/300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).