Connect brands with customers
This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- ^First year courses offered at Moreton Bay campus from Semester 1, 2020.
- ^First year courses offered at Moreton Bay campus from Semester 1, 2020.
This program gives you the foundational skills and knowledge to work in advertising, branding or strategic marketing roles. Learn about product development, brand management, consumer behaviour, marketing strategy, social marketing and services marketing.
In this program you will:
- Understand what drives customers, and how to develop products and campaigns that meet their needs
- Learn the strategies that underpin successful marketing in traditional and digital environments
- Build advanced critical thinking, communication and presentation skills
- Develop your portfolio with industry projects and insights
- Choose electives in social media, creative advertising, entrepreneurship, sport marketing and more
Career opportunities:
- Marketing coordinator
- Media manager
- Brand manager
- Product developer
- Public relations officer
- Social marketing specialist
Program structure
Introductory courses (7) 84 units
BUS101 Foundations of Human Behaviour
BUS102 Understanding Crime
BUS104 Punishment and Corrections
BUS105 Policing
BUS106 Australian Society: How does(n't) it work? - An Introduction to Sociology
BUS108 Professional Development
COR109 Criminal Profiling & Intelligence
Developing courses (6) 72 units
BUS203 Homicide, Investigations & Forensic Science
MKG210 Youth Justice & Restorative Justice
MKG211 Introduction to Cyber Crime
MKG220 Applied Crime Prevention
MKG221 Criminal Law
MKG222 Social Research
Graduate courses (4) 48 units
BUS306 Professional Ethics and Integrity Management
BUS320 Diversity, Crime and Justice
MKG322 Criminal Profiling & Intelligence
MKG324 Homicide, Investigations & Forensic Science
Elective courses (7) 84 units
Select 7 elective courses (84 units) from the undergraduate elective course options. Of these electives, 4 (48 units) must be developing or graduate level (200/300 coded) courses.
The School of Business recommends students use these electives to study courses in the following Business discipline areas:
- Accounting
- Business Administration
- Entrepreneurship
- Human Resource Management
- Information Systems
- International Business
- Management
- Tourism, Leisure and Event Management
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 288
Recommended study sequences
- (Sippy Downs) Semester 1 commencement (February)
- (Sippy Downs) Semester 2 commencement (July)
- (Fraser Coast) Semester 1 commencement (February)
- (Fraser Coast) Semester 2 commencement (July)
- (SouthBank) Semester 1 commencement (February)
- (SouthBank) Semester 2 commencement (July)
- (Caboolture) Semester 1 commencement (February)
- (Caboolture) Semester 2 commencement (July)
- (Moreton Bay) Semester 1 commencement (February)
- (Moreton Bay) Semester 2 commencement (July)
Program requirements and notes
Program requirements
In order to graduate you must:
- Successfully complete 288 units as outlined in the Program Structure
- Complete no more than 10 introductory level (100 coded) courses
Program notes
-
Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence
-
The unit value of all courses is 12 units unless otherwise specified
- It is each students responsibility to enrol correctly according to your course requisites, program rules, and requirements and be aware of the academic calendar dates
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on a Student Visa
- Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.