Bachelor of Business (Marketing) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing)

Connect business with customers.

Whether your passion is to work for a profit or not-for-profit organisation, or start your own enterprise, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people consume buy goods and services.

Offered at Caboolture from Semester 1, 2018 subject to final approval

Study locations
  • Sippy Downs
  • Fraser Coast
  • SouthBank
Refer to the program footnotes
CRICOS code
028846A
Commence
Semester 1 or Semester 2
Program length (full-time)
3 years
Semester tuition fee 2017
A$11,000
Estimated total tuition fee *
A$66,000
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
  • * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa is not available to international students on a Student visa. **SouthBank first intake from Semester 1, 2018.
Study locations QTAC code
  • Sunshine Coast * 012051
  • Caboolture 018141
  • Fraser Coast 019141
  • South Bank 018071**
Refer to the program footnotes
Minimum selection threshold
OP - 18 Rank - 61
UniSC program code
BU351
Commence
Semester 1 or Semester 2
Duration
3 years full time or equivalent part time
Study mode
on campus
Recommended prior study
English; Maths A, B or C
Fee type 2017
  • What will I pay?
Total courses
24
Total units
288
Footnotes
  • * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa is not available to international students on a Student visa. **SouthBank first intake from Semester 1, 2018.

Whether your passion is to work for a profit or not-for-profit organisation, or start your own enterprise, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people consume buy goods and services.

Develop your understanding of consumer behaviour, integrated marketing communications, services marketing, social marketing, market analysis and brand management and gain knowledge in specialist areas with the International Marketing, Food Marketing and Sport Marketing courses. You also have the option to diversify your studies through choosing electives in other areas of Business and other Faculties.

You will learn from experienced and dedicated marketing professionals, and complete practical work-related projects in association with industry to be job-ready by graduation. You can also choose the Business Internship course as an elective to work with real clients and gain valuable industry experience and contacts and also study overseas.

Our degree allows you to work in any industry, anywhere in the world, in fields such as brand management, service design, marketing strategy, product development and the many areas of digital and non-digital marketing communication. Our students are in demand and are even employed even before they graduate. Our graduates have provided marketing for many local organisations, as well as larger clients; such as BMW, Crown Lager, Holden, Tourism Queensland, Olay, L'Oréal Paris and Victoria Bitter. Other graduates have started their own businesses with one, Chris Raine, gaining Commonwealth funding for his community platform, Hello Sunday Morning. What will you do when you graduate?

Career opportunities

Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.

Program structure

Introductory courses (7)

COR109 Health Promotion Needs Assessment and Planning
BUS101 Health Promotion Principles
BUS102 Communication Campaign Planning
BUS104 News Writing and Reporting
BUS105 Health Promotion Implementation and Evaluation
BUS106 Health Practicum
BUS108 Leadership and Team Dynamics

Advanced courses (9)

BUS203 Public Health Project
BUS320 Communication and Thought
MKG210 Secondary Professional Learning 1: Transitioning into the Profession
MKG211 Introduction to Aboriginal and Torres Strait Islander Education
MKG220 Introduction to Creative Writing
MKG222 The English Language
MKG322 Teaching and Learning in English: Curriculum B
MKG324 History Teaching: Curriculum B

PLUS select 1 course from:
IBS310 The English Language
MKG212 Reading Aboriginal and Torres Strait Islander Writing
MKG221 Engaging Diverse Learners

Elective courses (8)

Select 8 elective courses. Five electives must be advanced level (200/300 coded) courses. Two electives must be from the School of Business. Six electives may be from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).

The School of Business recommends students use these electives towards a second major or a minor from those listed below:

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Courses offered at Caboolture are yet to be confirmed

Total units: 288

Program requirements and notes

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses)
  • Most courses are valued at 12 units unless otherwise specified
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • Refer to the Planning your study page to manage your progression
  • You may wish to use electives to complete an additional major or minor
  • Register your selected major(s) and/or minor(s)
  • Courses offered at Caboolture are yet to be confirmed