Pathway 2 - Applied Marketing Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| COR109 Management Accounting | |||
| COR110 Taxation Law and Practice | |||
| COR111 Applied Microeconomics |
Introductory courses (6)
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS102 Applied Macroeconomics | |||
| BUS103 Strategic Management | |||
| BUS104 Business Analytics 2 | |||
| BUS105 New Venture Establishment | |||
| BUS106 Personal Investment Management | |||
| BUS108 International Marketing |
Year 2
- One (1) required introductory (100 level) course.
- Six (6) required advanced (200/300 level) courses.
- One (1) elective course.
Required courses (7)
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS211 Systems Analysis and Design | |||
| MKG210 Project Management | |||
| MKG211 Database Design | |||
| BUS101 Wireless Communications | |||
| MKG220 Object-Oriented Programming | |||
| MKG221 Service Operations Management | |||
| MKG222 Managing the Small Business |
Elective course (1)
Select 1 elective course. Course can be from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
- Three (3) required advanced (200/300 level) courses.
- Five (5) elective courses.
- All must be advanced (200/300 level) courses.
Required courses (3)
| Course | Semester of offer (Gympie) | Units | Requisites |
|---|---|---|---|
| BUS320 Services Marketing | |||
| IBS310 Food Marketing | |||
| MKG322 Building and Managing Brands |
Elective courses (5)
Select 5 elective courses, all must be advanced (200/300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).