Bachelor of Communication | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Communication

Program summary

Program title: Bachelor of Communication
Award abbreviation: BComn
QTAC code: 011041
OP/Rank for 2011 entry: OP-17 / Rank-65
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English
Fee type 2011: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: AR342
CRICOS code: 058396G. Only a full-time option is available to international students on a Student Visa.

Highlights
  • Graduates can work in a range of creative industries
  • Industry professionals are involved in course delivery
  • Opportunity to undertake a professional placement

Prepare for creative work in the competitive communication and information industries.

This program is for those who have a broad interest in professional writing, public relations, journalism, creative writing, publishing, and creative advertising. Developed and taught in cooperation with industry, studies have a practical focus that emphasise professional communication and offer a balanced mix of theory, analysis and professional experience. You learn foundation skills in communication studies and then focus on specialised strands. In the final year, work experience is often available in local communication industries.

Majors

FASS majors: Communication studies; creative advertising; creative writing; journalism; public relations.

Career opportunities

Depending on the major selected: journalism, professional writing, public relations, event management, advertising, corporate communication, creative writing, tourism, web editing.

Study Plan

This Study Plan is valid from Study Period 1, 2011.

For students who commenced study in this program prior to Study Period 1, 2011:

  • Find the Student Handbook for the semester in which you commenced.
  • Select the program in which you are enrolled.
  • Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.
Program requirements

In order to graduate you must:

  • Complete 18 required courses (including 12 Advanced Communication courses) and 6 electives.
  • Complete no more than 10 introductory level courses, including core courses.
  • Complete no more than 6 courses from the Faculty of Business or the Faculty of Science, Health and Education.
  • Register selected Majors and Minors with Student Administration.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Required introductory courses may count toward some majors and minors.
  • Two of the following courses may also be counted towards your 12 advanced courses:
    • EGL201 Communication Campaign Planning
    • EGL285 Media and Promotion: Tourism and Hospitality
    • INT270 Advertising: Copy and Image
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • Program structure
    Year 1

    Core courses: (2)
    Complete 2 COR coded courses — ONE in your first semester and ONE in your second semester.

    Select 2 core courses from:

    CourseSemester of offerUnitsRequisites
    COR109 Innovation, Creativity and Entrepreneurship
    COR110 Environment, Technology and Sustainability
    COR111 Marketing Theory and Practice


    Required courses: (5)

    CourseSemester of offerUnitsRequisites
    CMN102 Communication Theory and Practice


    PLUS select 1 course from:

    CourseSemester of offerUnitsRequisites
    CMN116 Public Relations Strategies and Tactics
    CMN120 Introduction to Creative Advertising
    CMN130 Editing for the Communications Professional
    CMN140 Media and Community Relations

    PLUS select 2 introductory level courses in an area other than Communication from the Faculty of Arts and Social Sciences.

    PLUS select 1 advanced level (200 or 300 coded) course from:

    Elective courses: (1)
    Select 1 elective course from any faculty (Science, Health and Education, Arts and Social Sciences or Business).


    Year 2

    Required courses: (5)
    Select 5 advanced level courses from:

    Elective courses: (3)
    Select 3 elective courses from any faculty (Science, Health and Education, Arts and Social Sciences or Business).


    Year 3

    Required courses: (6)
    Select 6 advanced level courses from:

    Elective courses: (2)
    Select 2 elective courses from any faculty (Science, Health and Education, Arts and Social Sciences or Business).


    TOTAL UNITS 288

    Enquiries

    Faculty of Arts and Social Sciences
    Tel: +61 7 5430 1259

    Program Leader
    Dr Gregory Nash 
    Tel: +61 7 5456 5040
    Email: Gnash@usc.edu.au

     

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