Year 1
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Communication and Thought | |||
| BUS101 Business Analytics | |||
| DES105 Introduction to Design and Concept | |||
| DES106 Typography |
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS104 Introduction to Management | |||
| BUS105 Introduction to Marketing | |||
| DES101 The Language of Design |
PLUS select 1 developing and graduate level (200/300 coded) required course from the one of the following steams for a major:
Year 2
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Marketing Communication | |||
| MKG222 Marketing of Social Causes |
PLUS select 1 developing and graduate level (200/300 coded) required course from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select 1 elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG210 Consumer Behaviour | |||
| MKG211 Services Marketing |
PLUS select 2 developing and graduate level (200/300 coded) required courses from the one of the following steams for a major:
Year 3
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG324 Contemporary and Emerging Marketing Perspectives |
PLUS select 2 advanced level (200/300 coded) required courses from the one of the following steams for a major:
Graphic Design, e-Media Design
PLUS select either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Sport and Event Marketing |
OR select 1 elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Brand Management |
PLUS select 1 course from either:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG212 Food Marketing | |||
| IBS310 International Marketing |
OR select 1 elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
PLUS select 1 elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
PLUS select 1 developing and graduate level (200/300 coded) elective course from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
If you have not yet successfully completed MKG221 Sport and Event Marketing you must complete IBS310 International Marketing or MKG212 Food Marketing.