Bachelor of Design and Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Design and Marketing

Add a suite of marketing skills to your design portfolio.

We now live in a technologically advanced age where being multi-skilled is a necessity. Designers need to not only be creative, they must know how to promote themselves, their work and the products they design for both themselves and their clients. A university degree in Design and Marketing gives you the skills to manage your own career, in both the design and the marketing and business side.

Last intake Semester 2, 2018

Study location
  • Sippy Downs
Refer to the program footnotes
CRICOS code
084973G
Commence
Semester 1 and Semester 2
Program length (full-time)
3 years
Annual tuition fee 2018
A$22,400
Estimated total tuition fee *
A$67,200
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
  • Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
Study location QTAC code
  • Sunshine Coast 011281
Minimum selection threshold
OP - 18 Rank - 61
UniSC program code
AR339
Commence
Semester 1 and Semester 2
Duration
3 years full time or equivalent part time
Study mode
Face to face delivery supported by on-line resources offered in an official teaching period
Recommended prior study
English
Fee type 2018
  • What will I pay?
Total courses
24
Total units
288
Footnotes
  • Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.

We now live in a technologically advanced age where being multi-skilled is a necessity. Designers need to not only be creative, they must know how to promote themselves, their work and the products they design for both themselves and their clients. A university degree in Design and Marketing gives you the skills to manage your own career, in both the design and the marketing and business side.

If you're passionate about design, and also want the marketing knowledge to develop your own business skills, this program is for you. You will learn the language of visual design and communication and will gradually build a professional quality portfolio through working on a range of applied projects.

In parallel, you will study a range of business and management subjects that will provide you with an understanding of the marketing functions essential to a wide range of organisations. You will learn how to identify and analyse marketing opportunities, develop strategic marketing plans, undertake marketing research, select target markets and forecast demand for a wide range of products and services. To do this, you will come understand the importance of the marketing mix, including aspects of product design, pricing, placement and promotion; and you will be able to analyse the marketing effectiveness of organisations with a focus on their sustainability.

During your studies, you will work with experienced and dedicated designers and marketing professionals and work on a range of real life projects. You are also given networking opportunities during the program that help you towards building your career. For those who wish to apply, there is also the opportunity to study overseas for a semester in one of USC’s many partner institutions. To read in detail about each of the courses you will undertake, click on the “What will I study?” link above.

Career opportunities

You can work in multimedia and design across creative a range of industries, ranging from multiplatform publishing, web design, graphic design, marketing, corporate communications and, with this degree and some experience, you can even aim for opportunities in management roles.

Program structure

Introductory courses (7) 84 units

COR109 Calculus II and Linear Algebra
BUS101 Discrete Mathematics
BUS104 Statistics with Teeth: Understanding Ecological Data
BUS105 Reading in Advanced Mathematics
DES101 Applied Mathematics
DES105 Numerical Analysis
DES106 Applied Systems Modelling

Developing and Graduate courses (13) 156 units

MKG210 Introduction to Research Concepts and Design
MKG211 The Literature Review
MKG220 Qualitative Research Methods
MKG222 Advanced Quantitative Research Methods
MKG322 Communication and Thought
MKG324 Business Analytics
PLUS select 1 course (12 units) from:
IBS310 Introduction to Management
MKG212 Introduction to Marketing
MKG221 The Language of Design

PLUS select 6 courses (72 units) from your chosen design study area:

Graphic Design major

DES211 Introduction to Design and Concept
DES212 Typography
DES213 Consumer Behaviour
DES214 Services Marketing
DES215 Marketing Communication
DES216 Marketing of Social Causes

e-Media Design major

DES221 Brand Management
DES222 Contemporary and Emerging Marketing Perspectives
DES223 International Marketing
DES224 Food Marketing
DES225 Sport and Event Marketing
DES226 Visual Identity

Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105 .

Elective courses (4) 48 units

Select 4 elective courses (48 units) either faculty (Arts, Business and Law or Science, Health, Education and Engineering). 1 elective (12 units) must be an developing and graduate level (200/300 coded) course. These electives may be used to complete a minor in a second area of design (Graphic Design, e-Media Design).

Note: Program structures are subject to change. Not all USC courses are available on every USC campus.

Total units: 288

Program requirements and notes

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses (120 units), including the core course
  • You must select and register your compulsory major(s)/minor(s) as soon as possible
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses) and following the recommended study sequence
  • The unit value of all courses is 12 units unless otherwise specified
  • It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of the academic calendar dates
  • The 6 developing and graduate courses (72 units) from one of the design streams, plus DES101 and DES105 , will constitute a major in that stream
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105
  • Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses.
  • Register your selected major(s) and/or minor(s)