Pathway 1 - Marketing Research Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 3D Design F - Professional Portfolio | |||
| COR110 Communication and Thought | |||
| COR111 Innovation, Creativity and Entrepreneurship |
Introductory courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 Environment, Technology and Sustainability | |||
| BUS103 Introduction to Economics | |||
| BUS104 Business Law and Ethics | |||
| BUS105 Management and Organisational Behaviour | |||
| BUS106 Introduction to Marketing | |||
| BUS108 Accounting for Business |
Year 2
- One (1) required introductory (100 level) course.
- Five (5) required advanced (200 / 300 level) courses.
- Two (2) elective courses.
- Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS211 Introduction to Informatics | |||
| MKG210 Strategic Management | |||
| MKG211 Consumer Behaviour | |||
| BUS101 Services Marketing | |||
| MKG220 Applied Research Methods |
PLUS select 1 required course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS321 Marketing Communication | |||
| MKG221 Global e-Business | |||
| MKG222 Sport and Event Marketing | |||
| MKG322 Social Marketing |
Elective courses (2)
Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.
Year 3
- Three (3) required advanced (200 / 300 level) courses.
- Five (5) elective courses.
- All must be advanced (200 / 300 level) courses.
Required courses (3)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS301 Brand Management | |||
| BUS320 Advanced Research Methods | |||
| MKG321 Corporate Governance and Social Responsibility |
Elective courses (5)
Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).