Discover how marketing connects an organisation to its customers.
Develop competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Choose to major in either marketing research or applied marketing and undertake practical work-related projects in association with industry.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- * Campus note: Students may choose to complete some of the core and foundation courses at either the USC Noosa Centre or at Sippy Downs. The remainder of the degree is completed at Sippy Downs. The option to study at Noosa is not available to international students on a Student visa.
- * Campus note: Students may choose to complete some of the core and foundation courses at either the USC Noosa Centre or at Sippy Downs. The remainder of the degree is completed at Sippy Downs. The option to study at Noosa is not available to international students on a Student visa.
Develop competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Choose to major in either marketing research or applied marketing and undertake practical work-related projects in association with industry.
Career opportunities
Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.
Program structure
Program requirements
In order to graduate you must:
- Complete 2 core courses.
- Complete 7 required introductory (100 level) courses.
- Complete either Pathway 1 (Marketing Research Major) or Pathway 2 (Applied Marketing Major)
- For Pathway 1 (Marketing Research Major), complete 8 required advanced (200/300 level) courses, and 7 elective courses.
- For Pathway 2 (Applied Marketing Major), complete 9 required advanced (200/300 level) courses, and 6 elective courses.
- (Optional) Use electives to complete a minor (4 courses) to supplement the required major.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the School of Communication, School of Social Sciences or Faculty of Science, Health, Education and Engineering.
- Register any selected Majors or Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Program Structure
Pathway 1 - Marketing Research Major
Core courses (2)
Select 2 core courses from:
COR109 The English Language
COR110 Creativity and Literature: Chaucer to Romantics
COR111 Creativity and Literature: Victorians to Moderns
Introductory courses (7)
7 required courses:
BUS101 Upfront: History of Film in Australia
BUS102 Editing for the Communications Professional
BUS103 The English Language
BUS104 The Text Files: An Introduction to Literary Studies
BUS105 Reality Bites: An Exploration of Non-Fiction
BUS106 Wonderworlds: An Exploration of English Literature
BUS108 Communication and Thought
Advanced courses (8)
7 required courses:
BUS211 Innovation, Creativity and Entrepreneurship
BUS301 Environment, Technology and Sustainability
BUS320 Applied Research Methods
MKG210 Introduction to Economics
MKG211 Business Law and Ethics
MKG220 Management and Organisational Behaviour
MKG321 Introduction to Marketing
PLUS select 1 required course from:
IBS321 Accounting for Business
MKG221 Introduction to Informatics
MKG222 Strategic Management
MKG322 Advanced Research Methods
Elective courses (7)
Select 7 elective courses.
Six electives must be advanced (200/300 level) courses. A minimum of 1 elective course must be from the School of Business, and the remaining 6 electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288
Pathway 2 - Applied Marketing Major
Core courses (2)
Select 2 core courses from:
COR109 Corporate Governance and Social Responsibility
COR110 Consumer Behaviour
COR111 Services Marketing
Introductory courses (7)
7 required courses:
BUS101 Marketing Communication
BUS102 Marketing Research Project
BUS103 Global e-Business
BUS104 Sport and Event Marketing
BUS105 Social Marketing
BUS106 Brand Management
BUS108 Communication and Thought
Advanced courses (9)
9 required courses:
BUS211 Innovation, Creativity and Entrepreneurship
BUS320 Environment, Technology and Sustainability
IBS310 Applied Research Methods
MKG210 Introduction to Economics
MKG211 Business Law and Ethics
MKG220 Management and Organisational Behaviour
MKG221 Introduction to Marketing
MKG222 Accounting for Business
MKG322 Introduction to Informatics
Elective courses (6)
Select 6 elective courses.
Five electives must be advanced (200/300 level) courses. The elective courses may be from either faculty (Arts and Business or Science, Health, Education and Engineering).