Program summary
Program title: Bachelor of Communication
Award abbreviation: BComn
QTAC code: 011041
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: AR342
CRICOS code: 058396G. Only a full-time option is available to international students on a Student Visa.
Highlights
- Graduates can work in a range of creative industries
- Industry professionals are involved in course delivery
- Opportunity to undertake a professional placement
The Bachelor of Communication prepares you for creative work in the competitive communication and information industries.
This program is for those who have a broad interest in professional writing, public relations, journalism, creative writing, publishing, and creative advertising.
Developed and taught in cooperation with industry, studies have a practical focus that emphasise professional communication and offer a balanced mix of theory, analysis and professional experience. You learn foundation skills in communication studies and then focus on specialised strands. In the final year, work experience is often available in local communication industries.
Majors
FASS majors: Communication studies; creative advertising; creative writing; journalism; public relations.
Career opportunities
Depending on the major selected, journalism, professional writing, public relations, event management, advertising, corporate communication, creative writing, tourism, web editing.
Program structure
Core courses
Select 2 courses from:
COR109 Creative Advertising
COR110 Multimedia Advertising
COR111 Advertising Campaigns
Introductory courses
1 required course:
CMN102 The Writer and the Law
Plus select 1 course from:
CMN116 Communication Campaign Planning
CMN120 Online Journalism
CMN130 Feature Writing
CMN140 Television & Video Journalism
Plus select 2 introductory courses from another Faculty of Arts and Social Sciences area of study other than Communication
Advanced courses
Select 12 advanced level courses from:
Note: two of the following courses may also be counted towards the 12 advanced courses:
EGL201 Investigative and Data Journalism
EGL285 Crisis and Issues Management
INT270 Advertising: Copy and Image
Elective courses
Select 6 elective courses from any faculty (Arts and Social Sciences, Business or Science, Health and Education) which may include the Creative Advertising minor.
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
- No more than 10 introductory level courses are to be completed, including core courses, in the BComn.
- A maximum of 6 Business or Science, Health and Education courses (72 units) can be included in the BComn.
- Required introductory courses may count towards some majors and minors.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to related policies, rules, plans and procedures.
- Refer to explanation of terms.
- International students need to refer to the University's English language proficiency requirements.
- Only a full-time study option is available to international students on a Student Visa.
- Refer to the recommended enrolment patterns.
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.
How to apply
How to apply
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Program Leader
Associate Professor Stephen Lamble
Tel: +61 7 5459 4478
Email: slamble@usc.edu.au