Student Handbook, Semester 2, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 2 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 2, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 2

Recommended enrolment pattern for students commencing Semester 2, 2010

This enrolment pattern is designed to comply with program requirements. Variations are possible but should only be considered in consultation with a Faculty of Arts and Social Sciences program adviser.
  • Students with credit transfer or recognition of prior learning should contact a Faculty of Arts and Social Sciences program adviser for enrolment advice.
  • Course offerings may change without notice. Consult the course schedule to confirm current course offerings.
  • Semester 2, 2010

    BUS105 Marketing Theory and Practice
    Plus select 1 course from:
    CMN116 Introduction to Creative Writing
    CMN130 Introduction to Journalism
    CMN140 Introduction to Creative Advertising
    Plus select 2 core courses from:
    COR109 Communication and Thought
    COR110 Innovation, Creativity and Entrepreneurship
    COR111 Environment, Technology and Sustainability

    Semester 1, 2011

    BUS103 Business Law and Ethics
    BUS104 Management and Organisational Behaviour
    CMN120 Public Relations Strategies and Tactics
    INT140 An Introduction to Australian Politics: The Makings of a Republic?

    Semester 2, 2011


    BUS108 Introduction to Informatics
    CMN102 Communication Theory and Practice
    CMN213 Editing for the Communications Professional
    CMN231 Communication Campaign Planning

    Semester 1, 2012

    CMN226 Advertising: Copy and Image
    CMN229 Media and Promotion: Tourism and Hospitality(or CMN218 Media and Community Relations in Semester 2, 2014)
    CMN248 Creative Advertising
    MKG210 Consumer Behaviour

    Semester 2, 2012

    BUS101 Applied Research Methods
    BUS106 Accounting for Business
    MKG220 Marketing Communication
    MKG221 Sport and Event Marketing

    Semester 1, 2013

    BUS102 Economics for Business
    BUS301 Advanced Research Methods
    CMN216 Crisis and Issues Management
    MKG211 Services Marketing

    Semester 2, 2013

    BUS320 Corporate Governance and Social Responsibility
    CMN251 International Communication
    MKG321 Marketing Research Project
    Plus select 1 Communication course from:
    CMN224 Advertising Campaigns
    CMN228 The Writer and the Law
    CMN237 Online Journalism
    CMN240 Digital Photojournalism and Feature Writing
    CMN247 Creative Writing for the Illustrated Book
    CMN256 Research into Journalism
    CMN260 Creative Writing B: Novel Ideas
    CMN267 Creativity and Literature: Victorians to Moderns
    CMN273 Internship/Research Project (Professional Communication)

    Semester 1, 2014

    BUS211 Strategic Management
    CMN235 News Writing: Print and Broadcast
    CMN243 Public Relations Events Project
    Plus select 1 Arts and Social Sciences elective course 

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