Program summary
Program title:
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Highlights
- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Program structure
Core courses
Select 2 courses from:
COR109 Environment, Technology and Sustainability
COR110 Introduction to Psychology A
COR111 Introduction to Sociology: Society, Culture and Change
Faculty of Arts and Social Sciences courses
Introductory courses
3 required courses:
CMN102 Introduction to Indigenous Australia
CMN120 Social Work and Human Services Practice
INT140 Counselling for the Human Services Professional
Plus 1 course from
CMN116 Social Justice, Welfare and the State
CMN130 Group Work
CMN140 Working with Children, Youth and Families
Advanced courses
7 required courses:
CMN213 Ethical Practice in the Helping Professions
CMN216 Complexity and Social Work: Group-Based Approaches
CMN226 Indigenous Australia and the State
CMN231 Understanding Cultural Diversity
CMN235 Environment and Health
CMN243 Public Health Foundations
CMN248 Science Research Methods
Plus select 1 course from:
CMN218 Communication and Thought
CMN229 Innovation, Creativity and Entrepreneurship
Plus select 1 courses from:
CMN214 Environment, Technology and Sustainability
CMN218 Communication Theory and Practice
CMN224 Public Relations Strategies and Tactics
CMN227 An Introduction to Australian Politics: The Makings of a Republic?
CMN228 Introduction to Creative Writing
CMN229 Introduction to Journalism
CMN237 Introduction to Creative Advertising
CMN238 Editing for the Communications Professional
CMN240 Crisis and Issues Management
CMN246 Advertising: Copy and Image
CMN247 Communication Campaign Planning
CMN249 News Writing: Print and Broadcast
CMN256 Public Relations Events Project
CMN260 Creative Advertising
Select 1 elective course from the Faculty of Arts and Social Sciences
Faculty of Business courses
9 required courses:
BUS101 Media and Community Relations
BUS102 Media and Promotion: Tourism and Hospitality
BUS103 Computer-Assisted Reporting
BUS104 Media and Community Relations
BUS105 Advertising Campaigns
BUS106 News Rounds
BUS108 The Writer and the Law
BUS211 Media and Promotion: Tourism and Hospitality
BUS320 Online Journalism
Advanced marketing courses
7 required courses:
BUS301 Creative Writing D: Paperback Hero
MKG210 Digital Photojournalism and Feature Writing
MKG211 Creative Writing for Children and Young Adults
MKG220 Creative Writing for the Illustrated Book
MKG221 Advanced News Reporting
MKG321 Research into Journalism
CMN251 Creative Writing B: Novel Ideas(which will be recognised as a component of the Marketing major in lieu of IBS310 Applied Research Methods)
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to related policies, rules, plans and procedures.
- Refer to explanation of terms.
- International students need to refer to the University's English language proficiency requirements.
- Only a full-time study option is available to international students on a Student Visa.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.
Enquiries
How to apply
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au