Be able to develop and execute a marketing strategy using visual communication techniques.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 15 courses from the School of Business, 1 core course and 2 elective courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including the core course.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core course
1 core course:
COR109 Evidenced Based Decision Making
School of Communication
Introductory courses
4 required courses:
DES101 Finance and Accounting for Managers
DES104 Leading and Managing Organisations
DES105 Innovation Management and Professional Development
DES106 Strategy, Governance and Ethics
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Marketing in a Global Environment
DES212 Evidenced Based Decision Making
DES213 Finance and Accounting for Managers
DES214 Strategy, Governance and Ethics
DES215 Marketing in a Global Environment
DES216 Innovation Management and Professional Development
e-Media:
DES221 Leading and Managing Organisations
DES222 Innovation Management
DES223 International Trade and Finance
DES224 International Business Law and Ethics
DES225 Strategic Management
DES226 Supply Chain Management
3D Design:
DES231 Managing Across Global Cultures
DES232 Managing Research
DES233 Marketing in an International Environment
DES234 Global Business Management
DES235 Group Processes and Practice
DES236 Introduction to Sociology: Society, Culture and Change
School of Business
Introductory courses
6 required courses:
BUS101 Introduction to Indigenous Australia
BUS102
BUS104 Counselling for the Human Services Professional
BUS105
BUS106
BUS108 Social Justice, Welfare and the State
Advanced courses
9 required courses:
BUS203
BUS320 Community Development and Social Action
MKG210
MKG211
MKG220
MKG222
MKG322 Social Research
MKG324
Plus select 1 course from:
IBS310 International Marketing
MKG221 Sports Marketing
MKG321
Elective courses
Select 2 electives from the School of Business or the Faculty of Science, Health, Education and Engineering.
TOTAL UNITS 384