Be able to develop and execute a marketing strategy using visual communication techniques.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 15 courses from the School of Business, 1 core course and 2 elective courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including the core course.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core course
1 core course:
COR109 Numerical Analysis
School of Communication
Introductory courses
4 required courses:
DES101 Engineering Research Methodology
DES104 Engineering Project Management
DES105 Engineering Project 1
DES106 Restoration Ecology
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Population Ecology and Genetics
DES212 Engineering Project 2
DES213 Engineering Sustainable Design
DES214 Advanced Soil Mechanics
DES215 Coastal Conservation Planning
DES216 K'gari-Fraser Island Field Studies
e-Media:
DES221 Special Field Studies Topic
DES222 Special Research Project
DES223 Workplace Learning I
DES224 Construction Technology
DES225 Design of Roads and Drainage
DES226 Concrete Structures and Technology
3D Design:
DES231 Introduction to Sustainable Energy Systems
DES232 Australian Society: How does(n't) it work? - An Introduction to Sociology
DES233 Introduction to Indigenous Australia
DES234 International Community Development and Global Justice
DES235 Understanding Society: An Introduction to Social Theory
DES236 Social Justice, Welfare and the State
School of Business
Introductory courses
6 required courses:
BUS101 Understanding Cultural Diversity
BUS102 Industry Project 1: Social and Community Studies
BUS104 Gender and Culture
BUS105 Australian Society: How does(n't) it work? - An Introduction to Sociology
BUS106 Introduction to Indigenous Australia
BUS108 Understanding Society: An Introduction to Social Theory
Advanced courses
9 required courses:
BUS203 Social Justice, Welfare and the State
BUS320 Introduction to Indigenous Australia
MKG210 Reading Aboriginal and Torres Strait Islander Writing
MKG211 Indigenous Peoples and the Environment
MKG220 Indigenous Australia and the State
MKG222 Working Effectively with Aboriginal People
MKG322 Teaching Primary School English: Curriculum and Pedagogy
MKG324 Teaching Mathematics in the Early Years
Plus select 1 course from:
IBS310 Teaching Science in Primary School
MKG221 Teaching Primary School Mathematics
MKG321 Teaching Reading and Writing
Elective courses
Select 2 electives from the School of Business or the Faculty of Science, Health, Education and Engineering.
TOTAL UNITS 384