Be able to develop and execute a marketing strategy using visual communication techniques.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 15 courses from the School of Business, 1 core course and 2 elective courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including the core course.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core course
1 core course:
COR109 Tourism and Leisure Policy and Planning
School of Communication
Introductory courses
4 required courses:
DES101 Event Management
DES104 Corporate Governance and Social Responsibility
DES105 Technology and Innovation in Tourism, Leisure and Events
DES106 Business Events
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Communication and Thought
DES212 Visual Literacy: Design Principles and Practice
DES213 Visual Worlds: An Introduction to Art and Design History
DES214 Introduction to Design
DES215 Typography
DES216 Graphic Design A
e-Media:
DES221 Graphic Design B
DES222 Graphic Design C
DES223 Graphic Design D
DES224 Graphic Design E - Internship/Professional Project
DES225 Graphic Design F - Professional Portfolio
DES226 e-Media A
3D Design:
DES231 e-Media B
DES232 e-Media C
DES233 e-Media D
DES234 e-media E - Internship/Professional Project
DES235 e-Media F - Professional Portfolio
DES236 3D Design A
School of Business
Introductory courses
6 required courses:
BUS101 3D Design B
BUS102 3D Design C
BUS104 3D Design D
BUS105 3D Design E - Internship/Professional Project
BUS106 3D Design F - Professional Portfolio
BUS108 Business Analytics
Advanced courses
9 required courses:
BUS203 Introduction to Economics
BUS320 Management and Organisational Behaviour
MKG210 Introduction to Marketing
MKG211 Accounting for Business
MKG220 Introduction to Informatics
MKG222 Business Law and Ethics
MKG322 Corporate Governance and Social Responsibility
MKG324 Consumer Behaviour
Plus select 1 course from:
IBS310 Services Marketing
MKG221 Marketing Communication
MKG321 Marketing of Social Causes
Elective courses
Select 2 electives from the School of Business or the Faculty of Science, Health, Education and Engineering.
TOTAL UNITS 384