- Enhance your writing and communication skills
- Discover the nuances of journalistic reporting
- Create a portfolio of published works
Program summary
Program title: Graduate Certificate in Communication
Award abbreviation: GCComn
Degree type: coursework
Study mode: on campus
Duration: 6 months minimum full-time, 2 years maximum part-time
Commence: Semester 1 or Semester 2
Fee type 2013: postgraduate coursework places, international fee-paying places
Total courses: 4
USC program code: AR541
CRICOS code: 058562J
Develop your writing proficiency and improve your job prospects.
The Graduate Certificate or Graduate Diploma in Communication offers you an opportunity to develop skills in contemporary communication. The programs will be attractive to professionals in the corporate or government sectors looking to upgrade their qualifications and expertise in a short time, and gain a qualification that has relevance, currency and credibility. The ability to write and communicate well is becoming increasingly important. Employers are looking for people with the ability to write and communicate in an effective, efficient and lucid fashion. These programs impart knowledge and skills for both professional and business writing, and written communication in general.
The coursework-based Master of Communication is for those who want to develop or enrich their expertise in the rapidly expanding field of professional communication. It is ideal if you have studied in another discipline and wish to make a transition to journalism, professional writing, editing or public relations. Many media organisations place a premium on recruiting staff with degrees in fields such as science, law and business that also have postgraduate qualifications in relevant fields of communication.
You have the opportunity to specialise in the broad area of Communication Studies or the specific fields of Journalism, Public Relations or Creative Writing. Overall, you undertake the equivalent of 12 courses. After completing eight courses, five of which are electives, you complete a research project in which you choose to either research for and write a thesis of 16,000 to 20,000 words, or complete an industry-based research project. The research component involves individualised research relevant to your key area/s of interest as a professional communicator. It is equivalent in value to four courses.
You attend lectures and tutorials with undergraduate students but learning and assessment tasks are commensurate with a postgraduate standing. Because of this standing, you will be exempt from many course prerequisites although you must complete compulsory courses in your selected areas of specialisation. Research components of the program must be approved by the Program Leader, and are based on the availability of supervisory staff with relevant expertise.
Admission requirements
A student entering the Graduate Certificate program will normally be required to hold an undergraduate degree, or equivalent, from a recognised higher education institution. Entry by non-graduates who have extensive relevant industry experience may be considered on a case-by-case basis by the Dean, Faculty of Arts and Social Sciences.
Program objectives
On completion of this program students should be able to:
- demonstrate proficiency in areas of professional writing
- identify and evaluate a particular audience, and develop the styles of written communication and modes of delivery accordingly
- identify the generic conventions of different forms of written communication
- analyse written and oral communications in order to identify and implement proper drafting, revising, and editing techniques.
- graduate and pursue further vocational studies and apply theoretically advanced approaches to communication studies
Enquiries
Faculty of Arts and Business
Tel: +61 7 5430 1259
Program Leader
Dr Rod McCulloch
Tel: +61 7 5459 4867
Email: rmcullo@usc.edu.au
Program structure
Program requirements and notes
- Students are required to successfully complete the 4 required courses as listed below.
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan
Introductory courses
Select 1 intrductory course from:
CMN102 Communication Theory and Practice
CMN116 Introduction to Creative Writing
CMN120 Public Relations: Contemporary Perspectives
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising
Advanced courses
Select 3 advanced courses from:
CMN213 Editing for the Communications Professional
CMN214 Investigative and Data Journalism
CMN216 Crisis and Issues Management
CMN218 Media and Community Relations
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN227 News Rounds
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN231 Communication Campaign Planning
CMN235 News Writing and Reporting
CMN237 Online Journalism
CMN238 Paperback Hero
CMN240 Feature Writing
CMN243 Community Engagement Events
CMN246 Creative Writing for Children and Young Adults
CMN247 Creative Writing for the Illustrated Book
CMN248 Creative Advertising
CMN249 Television & Video Journalism
CMN251 International Communication
CMN256 Research into Journalism
CMN260 Novel Ideas
CMN266 Creativity and Literature
CMN267 Creativity and Literature: Victorians to Moderns
EGL201 Reality Bites: An Exploration of Non-Fiction
EGL285 Wonderworlds: An Exploration of English Literature
ENP240 Environment, Heritage and Tourism
TOTAL UNITS 48
Study Plan
The Graduate Certificate in Communication Study Plan is for students commencing in the current semester.
Required courses (4)
Select 1 course from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
CMN102 Communication Theory and Practice | |||
CMN116 Introduction to Creative Writing | |||
CMN120 Public Relations: Contemporary Perspectives | |||
CMN130 Introduction to Journalism | |||
CMN140 Introduction to Creative Advertising |
PLUS select 3 courses from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
CMN213 Editing for the Communications Professional | |||
CMN214 Computer-Assisted Reporting | |||
CMN216 Crisis and Issues Management | |||
CMN218 Media and Community Relations | |||
CMN224 Advertising Campaigns | |||
CMN226 Advertising: Copy and Image | |||
CMN227 News Rounds | |||
CMN228 The Writer and the Law | |||
CMN229 Media and Promotion: Tourism and Hospitality | |||
CMN231 Communication Campaign Planning | |||
CMN235 News Writing and Reporting | |||
CMN237 Online Journalism | |||
CMN238 Paperback Hero | |||
CMN240 Feature Writing | |||
CMN243 Community Engagement Events | |||
CMN246 Creative Writing for Children and Young Adults | |||
CMN247 Creative Writing for the Illustrated Book | |||
CMN248 Creative Advertising | |||
CMN249 Television & Video Journalism | |||
CMN251 International Communication | |||
CMN256 Research into Journalism | |||
CMN260 Novel Ideas | |||
CMN266 Creativity and Literature | |||
CMN267 Creativity and Literature: Victorians to Moderns | |||
EGL201 Reality Bites: An Exploration of Non-Fiction | |||
EGL285 Wonderworlds: An Exploration of English Literature | |||
ENP240 Environment, Heritage and Tourism |
TOTAL UNITS 48