Student Handbook, Semester 1, 2012: Graduate Certificate in Communication | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 1, 2012: Graduate Certificate in Communication

  • Enhance your writing and communication skills
  • Discover the nuances of journalistic reporting
  • Create a portfolio of published works

Program summary

Program title: Graduate Certificate in Communication
Award abbreviation:
GCComn
Degree type: coursework
Study mode: on campus
Duration: 6 months minimum full-time, 2 years maximum part-time
Commence: Semester 1 or Semester 2
Fee type 2012: postgraduate coursework places, international fee-paying places
Total courses: 4
USC program code: AR541
CRICOS code: 058562J

Develop your writing proficiency and improve your job prospects.

The Graduate Certificate or Graduate Diploma in Communication offers you an opportunity to develop skills in contemporary communication. The programs will be attractive to professionals in the corporate or government sectors looking to upgrade their qualifications and expertise in a short time, and gain a qualification that has relevance, currency and credibility. The ability to write and communicate well is becoming increasingly important. Employers are looking for people with the ability to write and communicate in an effective, efficient and lucid fashion. These programs impart knowledge and skills for both professional and business writing, and written communication in general.

The coursework-based Master of Communication is for those who want to develop or enrich their expertise in the rapidly expanding field of professional communication. It is ideal if you have studied in another discipline and wish to make a transition to journalism, professional writing, editing or public relations. Many media organisations place a premium on recruiting staff with degrees in fields such as science, law and business that also have postgraduate qualifications in relevant fields of communication.

You have the opportunity to specialise in the broad area of Communication Studies or the specific fields of Journalism, Public Relations or Creative Writing. Overall, you undertake the equivalent of 12 courses. After completing eight courses, five of which are electives, you complete a research project in which you choose to either research for and write a thesis of 16,000 to 20,000 words, or complete an industry-based research project. The research component involves individualised research relevant to your key area/s of interest as a professional communicator. It is equivalent in value to four courses.

You attend lectures and tutorials with undergraduate students but learning and assessment tasks are commensurate with a postgraduate standing. Because of this standing, you will be exempt from many course prerequisites although you must complete compulsory courses in your selected areas of specialisation. Research components of the program must be approved by the Program Leader, and are based on the availability of supervisory staff with relevant expertise.

Admission requirements

A student entering the Graduate Certificate program will normally be required to hold an undergraduate degree, or equivalent, from a recognised higher education institution. Entry by non-graduates who have extensive relevant industry experience may be considered on a case-by-case basis by the Dean, Faculty of Arts and Social Sciences.

Program objectives

On completion of this program students should be able to:

  • demonstrate proficiency in areas of professional writing
  • identify and evaluate a particular audience, and develop the styles of written communication and modes of delivery accordingly
  • identify the generic conventions of different forms of written communication
  • analyse written and oral communications in order to identify and implement proper drafting, revising, and editing techniques.
  • graduate and pursue further vocational studies and apply theoretically advanced approaches to communication studies
Enquiries

Faculty of Arts and Business
Tel: +61 7 5430 1259

Program Leader
Dr Rod McCulloch
Tel: +61 7 5459 4867
Email: rmcullo@usc.edu.au

Program structure

Program requirements and notes
  • Students are required to successfully complete the 4 required courses as listed below.
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the [TabLink top Study Plan]Study Plan.
Introductory courses

Select 1 intrductory course from:
CMN102 News Rounds
CMN116 The Writer and the Law
CMN120 Media and Promotion: Tourism and Hospitality
CMN130 Communication Campaign Planning
CMN140 News Writing: Print and Broadcast

Advanced courses

Select 3 advanced courses from:
CMN213 Online Journalism
CMN214 Creative Writing D: Paperback Hero
CMN216 Digital Photojournalism and Feature Writing
CMN218 Public Relations Events Project
CMN224 Creative Writing for Children and Young Adults
CMN226 Creative Writing for the Illustrated Book
CMN227 Creative Advertising
CMN228 Advanced News Reporting
CMN229 International Communication
CMN231 Research into Journalism
CMN235 Creative Writing B: Novel Ideas
CMN237 Creativity and Literature: Chaucer to Romantics
CMN238 Creativity and Literature: Victorians to Moderns
CMN240 Reality Bites: An Exploration of Non-Fiction
CMN243 Wonderworlds: An Exploration of English Literature
CMN246 Environment, Heritage and Tourism
CMN247 Communication Theory and Practice
CMN248 Introduction to Creative Writing
CMN249 Public Relations Strategies and Tactics
CMN251 Introduction to Journalism
CMN256 Introduction to Creative Advertising
CMN260 Editing for the Communications Professional
CMN266 Computer-Assisted Reporting
CMN267 Crisis and Issues Management
EGL201 Media and Community Relations
EGL285 Advertising Campaigns
ENP240 Advertising: Copy and Image

TOTAL UNITS 48

Study Plan

The Graduate Certificate in Communication Study Plan is for students commencing in the current semester.

Required courses (4)

Select 1 course from:

CourseSemester of offerUnitsRequisites
CMN102 Nursing Practicum 4
CMN116 Acute Health Alteration
CMN120 Transcultural Health Practices
CMN130 Caring for the Older Client
CMN140 Social Work and Human Services Practice

PLUS select 3 courses from:
CourseSemester of offerUnitsRequisites
CMN213 Counselling for the Human Services Professional
CMN214 Social Justice, Welfare and the State
CMN216 Group Work
CMN218 Working With Families
CMN224 Ethics and Professional Practice
CMN226 Complexity and Social Work: Policy and Practice
CMN227 Indigenous Australia and the State
CMN228 Understanding Cultural Diversity
CMN229 Rural and Regional Sustainability
CMN231 Counselling for the Human Services Professional
CMN235 International Community Development and Global Justice
CMN237 Indigenous Australia and the State
CMN238 Social Justice, Welfare and the State
CMN240 Group Work
CMN243 Understanding Cultural Diversity
CMN246 Community Development and Social Action
CMN247 Communication Theory and Practice
CMN248 Introduction to Creative Writing
CMN249 Public Relations Strategies and Tactics
CMN251 Introduction to Journalism
CMN256 Introduction to Creative Advertising
CMN260 Editing for the Communications Professional
CMN266 Computer-Assisted Reporting
CMN267 Crisis and Issues Management
EGL201 Media and Community Relations
EGL285 Advertising Campaigns
ENP240 Advertising: Copy and Image

TOTAL UNITS 48