Student Handbook, Semester 1, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

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Student Handbook, Semester 1, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 1

Recommended enrolment pattern for students commencing Semester 1, 2010

  • This full-time enrolment pattern is designed to comply with program requirements. Variations are possible but should only be considered in consultation with the program adviser.
  • Students with credit from prior tertiary study should consult their program adviser for recommended enrolment.
  • For detailed program information, please refer to the program structure.
  • Course offerings may change without notice. Consult the course schedule to confirm when courses are offered.
Semester 1, 2010

BUS103 Sports Nutrition
BUS104 Advanced Professional Experience for Exercise Science
CMN120 Advanced Professional Experience for Exercise Science
INT140 Advanced Professional Experience for Exercise Science

Semester 2, 2010

BUS105 Advanced Professional Experience for Exercise Science
Plus select 2 core courses from:
COR109 Business Law and Ethics
COR110 Management and Organisational Behaviour
COR111 Public Relations Strategies and Tactics
Plus select 1 course from:
CMN116 An Introduction to Australian Politics: The Makings of a Republic?
CMN130 Marketing Theory and Practice
CMN140 Communication and Thought

Semester 1, 2011

CMN226 Innovation, Creativity and Entrepreneurship
CMN229 Environment, Technology and Sustainability(or CMN218 Introduction to Creative Writing in Semester 2, 2013)
CMN248 Introduction to Journalism
MKG210 Introduction to Creative Advertising

Semester 2, 2011

CMN102 Advertising: Copy and Image
CMN213 Media and Promotion: Tourism and Hospitality
CMN231 Media and Community Relations
BUS108 Creative Advertising

Semester 1, 2012

BUS102 Consumer Behaviour
CMN216 Communication Theory and Practice
CMN235 Editing for the Communications Professional
MKG211 Communication Campaign Planning

Semester 2, 2012

MKG220 Introduction to Informatics
MKG221 Economics for Business
BUS101 Crisis and Issues Management
BUS106 News Writing: Print and Broadcast

Semester 1, 2013

BUS211 Services Marketing
CMN243 Marketing Communication
MKG301 Sport and Event Marketing
Plus select 1 Arts and Social Sciences elective course

Semester 2, 2013

BUS320 Applied Research Methods
CMN251 Accounting for Business
MKG321 Strategic Management
Plus select 1 Communication course from:
CMN224 Public Relations Events Project
CMN228 Advanced Research Methods (Marketing)
CMN237 Corporate Governance and Social Responsibility
CMN240 International Communication
CMN247 Marketing Research Project
CMN256 Advertising Campaigns
CMN260 The Writer and the Law
CMN267 Online Journalism
CMN273 Digital Photojournalism and Feature Writing

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