Student Handbook, Semester 1, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 1 | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

Non-production environment - wwwtest.usc.edu.au
This page was archived on 22 February 2010 and is no longer updated.

Student Handbook, Semester 1, 2010: Bachelor of Arts/Bachelor of Business (Marketing Communication) - commencing Semester 1

Recommended enrolment pattern for students commencing Semester 1, 2010

  • This full-time enrolment pattern is designed to comply with program requirements. Variations are possible but should only be considered in consultation with the program adviser.
  • Students with credit from prior tertiary study should consult their program adviser for recommended enrolment.
  • For detailed program information, please refer to the program structure.
  • Course offerings may change without notice. Consult the course schedule to confirm when courses are offered.
Semester 1, 2010

BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
CMN120 Public Relations Strategies and Tactics
INT140 An Introduction to Australian Politics: The Makings of a Republic?

Semester 2, 2010

BUS105 Marketing Theory and Practice
Plus select 2 core courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Plus select 1 course from:
CMN116 Introduction to Creative Writing
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising

Semester 1, 2011

CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality(or CMN218 Media and Community Relations in Semester 2, 2013)
CMN248 Creative Advertising
MKG210 Consumer Behaviour

Semester 2, 2011

CMN102 Communication Theory and Practice
CMN213 Editing for the Communications Professional
CMN231 Communication Campaign Planning
BUS108 Introduction to Informatics

Semester 1, 2012

BUS102 Economics for Business
CMN216 Crisis and Issues Management
CMN235 News Writing: Print and Broadcast
MKG211 Services Marketing

Semester 2, 2012

MKG220 Marketing Communication
MKG221 Sport and Event Marketing
BUS101 Applied Research Methods
BUS106 Accounting for Business

Semester 1, 2013

BUS211 Strategic Management
CMN243 Public Relations Events Project
MKG301 Advanced Research Methods (Marketing)
Plus select 1 Arts and Social Sciences elective course

Semester 2, 2013

BUS320 Corporate Governance and Social Responsibility
CMN251 International Communication
MKG321 Marketing Research Project
Plus select 1 Communication course from:
CMN224 Advertising Campaigns
CMN228 The Writer and the Law
CMN237 Online Journalism
CMN240 Digital Photojournalism and Feature Writing
CMN247 Creative Writing for the Illustrated Book
CMN256 Research into Journalism
CMN260 Creative Writing B: Novel Ideas
CMN267 Creativity and Literature: Victorians to Moderns
CMN273 Internship/Research Project (Professional Communication)

Back to top