- Program summary
- Program overview
- Professional recognition
- Career opportunities
- Special features
- Credit transfer, recognition of prior learning and articulation
- Program structure
- Program requirements and notes
- Enquiries
Program summary
QTAC code: 016401
OP/Rank for 2009 entry: OP-18 / Rank-64
Award abbreviation: BA/BBus
Degree type: undergraduate
Mode of study: on campus
Duration: 4 years full-time or equivalent part-time
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
Recommended prior study: English and Maths
Commence: Semester 1 or Semester 2
USC program code: AB302
CRICOS code: 057533M
Program overview
This program offers advanced studies in marketing, combined with a diverse range of courses in the complementary area of professional communication. You will receive a balanced mix of theory, analysis and professional skills development, and will become well-equipped to work in a variety of marketing and communication settings.
In the marketing portion of the program, you will learn how to design, develop, implement and manage effective marketing strategies, as well as how to understand people and their buying patterns. Studies in applied research methods will enable you to collect accurate information and analyse market potential. An emphasis on relationship marketing recognises an emerging Australian trend, while a series of business foundation courses build your general business knowledge.
In the communication portion of the program, you will study communication theory and practice, public relations, editing, crisis and issues management, advertising, and campaign planning. You can also choose from a diverse range of courses in other areas of communication, including creative writing and journalism.
The program structure allows you to earn two degrees in a shorter amount of time than if you were to study the programs separately. You will receive two testamurs (degree certificates) on completion.
Professional recognition
This program is accredited by the Australian Market and Social Research Society (AMSRS), of which students are encouraged to become members. Graduates of the program are eligible to apply to receive the AMSRS Certificate in Market Research.
Career opportunities
Professional communication skills are highly valued by employers across a variety of sectors. Opportunities may be available in:
- advertising
- corporate communication
- film and television writing
- journalism
- market development/research
- marketing
- media planning/research
- professional writing
- project management
- public relations
- sales management
- web development
Special features
- industry-related projects in marketing, including a research project, develop practical skills
- qualifies students to receive the Certificate in Market Research of the Australian Market Research and Social Research Society (AMSRS)
- earn two degrees in four years of full-time study
Program structure
Core courses
Select 2 courses from:
COR109 Leadership and Team Dynamics
COR110 Training and Development
COR111 Managing Organisational Change
Faculty of Arts and Social Sciences courses
Introductory courses
3 required courses:
CMN102 Communication and Thought
CMN120 Innovation, Creativity and Entrepreneurship
INT140 Environment, Technology and Sustainability
Plus 1 course from
CMN116 Communication Theory and Practice
CMN130 Public Relations Strategies and Tactics
CMN140 An Introduction to Australian Politics: The Makings of a Republic?
Advanced courses
7 required courses:
CMN213 Introduction to Creative Writing
CMN216 Introduction to Journalism
CMN226 Introduction to Creative Advertising
CMN231 Editing for the Communications Professional
CMN235 Crisis and Issues Management
CMN243 Advertising: Copy and Image
CMN248 Communication Campaign Planning
Plus select 1 course from:
CMN218 News Writing: Print and Broadcast
CMN229 Public Relations Events Project
Plus select 1 courses from:
CMN214 Creative Advertising
CMN218 Media and Community Relations
CMN224 Media and Promotion: Tourism and Hospitality
CMN227 Computer-Assisted Reporting
CMN228 Media and Community Relations
CMN229 Advertising Campaigns
CMN237 News Rounds
CMN238 The Writer and the Law
CMN240 Media and Promotion: Tourism and Hospitality
CMN246 Online Journalism
CMN247 Creative Writing D: Paperback Hero
CMN249 Digital Photojournalism and Feature Writing
CMN256 Creative Writing for Children and Young Adults
CMN260 Creative Writing for the Illustrated Book
Select 1 elective course from the Faculty of Arts and Social Sciences
Faculty of Business courses
9 required courses:
BUS101 Advanced News Reporting
BUS102 Research into Journalism
BUS103 Creative Writing B: Novel Ideas
BUS104 Applied Research Methods
BUS105 Economics for Business
BUS106 Business Law and Ethics
BUS108 Management and Organisational Behaviour
BUS211 Marketing Theory and Practice
BUS320 Accounting for Business
Advanced marketing courses
7 required courses:
MKG210 Introduction to Informatics
MKG211 Strategic Management
MKG220 Corporate Governance and Social Responsibility
MKG221 Consumer Behaviour
MKG301 Services Marketing
MKG321 Marketing Communication
CMN251 Sport and Event Marketing(which will be recognised as a component of the Marketing major in lieu of IBS310 Advanced Research Methods (Marketing))
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
- International students need to refer to the University's English language proficiency requirements.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au