Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. UniSC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Exercise Physiology I
CMN204 Sport and Exercise Psychology
MKG210 Motor Control and Learning
MKG211 Functional Anatomy
MKG220 Exercise Prescription and Programming II
MKG221 Introduction to Sports Medicine
MKG300 Biomechanics II
MKG322 Exercise Physiology II

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Active Lifestyle Nutrition
MKG210 Performance Enhancement
MKG211 Advanced Coaching Science
MKG220 Exercise Science Professional Practicum

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Professional Placement in Sport and Exercise Science
MKG701 Exercise Science Professional Practicum

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Biomechanics II
BUS704 Exercise Physiology II
BUS705 Discovering Management
MGT701 Marketing Essentials
MGT703 Foundations of Sustainability