Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. UniSC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Working with Aboriginal and Torres Strait Islander Peoples
CMN204 Direct Practice 2
MKG210 Critical Social Policy Analysis
MKG211 Counselling for Crisis, Trauma and Loss
MKG220 Working with Victims and Offenders
MKG221 Social Work Field Education 2
MKG300 Context Responsive Social Work Practice
MKG322 Communication and Thought

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Introduction to Indigenous Australia
MKG210 Social Work and Human Services Practice
MKG211 Introduction to Psychology A
MKG220 Introduction to Sociology: Society, Culture and Change

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Independent Study
MKG701 Research in Health Care

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Research Project A
BUS704 Research Project B
BUS705 Qualitative Research: Approaches and Practice
MGT701 Quantitative Research Methods
MGT703 Research Project C