Understanding Macroeconomic Principles for Competitive Advantage

Embark on a transformative journey tailored for entrepreneurs, business owners, and emerging leaders. Learn about macroeconomic principles through this engaging workshop, designed to equip you with practical skills and insights. Explore the connections between macroeconomic dynamics and business performance through interactive analyses of hypothetical scenarios and real-world challenges.

This workshop is not just about understanding macroeconomics but about applying that knowledge to drive tangible results. Gain the confidence to navigate economic fluctuations and uncertainties, turning challenges into strategic growth and profitability opportunities. By cultivating a deeper understanding of macroeconomic forces, you will be empowered to make informed decisions that give your business a competitive edge in today's ever-evolving marketplace.

Join us and elevate your business acumen as you uncover the strategic pathways to success through the lens of macroeconomics. It's time to position your business for sustained growth and prosperity in a rapidly changing world.

Topics incorporate theory into practical activities to increase understanding of:

• Fundamental macroeconomics concepts, including GDP, inflation and unemployment.
• Macroeconomic indicators and business performance.
• The significance of national income and its impact on business operations.
• How fiscal and monetary policy influence business strategies.

Meet the facilitator

Dr Raffaella Belloni has taught Economics at the University of the Sunshine Coast since 2014. Additionally, she was invited as a guest lecturer to a large financial university in China for four years. Before taking up academic positions, Raffaella spent more than 20 years active in industry in Australia and overseas, collaborating with small/medium firms and not-for-profit organisations. Raffaella is dedicated to helping individuals comprehend the foundational principles of economic tools and fostering an understanding of the economic mindset, enabling businesses to achieve profitability and sustainable growth.