Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Sensing Environments
CMN204 Design Capstone
MKG210 Innovation by Design
MKG211 Entrepreneurship and Business Model Innovation
MKG220 Evidenced Based Decision Making
MKG221 Finance and Accounting for Managers
MKG300 Innovation Management and Professional Development
MKG322 Leading and Managing Organisations

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Strategy, Governance and Ethics
MKG210 Marketing in a Global Environment
MKG211 Elements of Design
MKG220 Design Methods

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Visual Identity
MKG701 Visual Communication and Culture

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Animation Principles, Process and Production
BUS704 Animation and Visualisation
BUS705 Creative Branding and Design
MGT701 Design Capstone
MGT703 Design Methods