Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Meet Cat Kitney, Bachelor of Business graduate, Head of Community at Young Change Agents, a not-for-profit social enterprise that helps young people develop enterprise skills.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Economics for Business
CMN204 Discovering Management
MKG210 Marketing Essentials
MKG211 Exploring Business Research
MKG220 Accounting for Business
MKG221 Information Systems in Organisations
MKG300 Business Law
MKG322 World of Work: Your Pathway to Employment

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Business, Governance and Society
MKG210 Introductory Counselling Skills
MKG211 Foundations of Human Behaviour
MKG220 Introduction to Social Work and Human Services

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Communication and Thought
MKG701 Group Processes and Practice

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Australian Society: How does(n't) it work? - An Introduction to Sociology
BUS704 Introduction to Indigenous Australia
BUS705 Introduction to Social Work Practice Theories
MGT701 Human Services Placement 1
MGT703 Working With Children, Youth and Families