Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Social Justice, Welfare and the State
CMN204 Health & Mental Health in Australia
MKG210 Community Development and Social Action
MKG211 Working Effectively with Aboriginal People
MKG220 Critical Social Policy Analysis
MKG221 Organisational Contexts for Social Work Practice
MKG300 Context Responsive Social Work Practice
MKG322 Social Work Field Education 2

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Statistics with Teeth: Understanding Ecological Data
MKG210 Mathematics Foundations
MKG211 Calculus and Algebra
MKG220 Discrete Mathematics

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Applied Mathematics
MKG701 Numerical Analysis

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Applied Systems Modelling
BUS704 Science Research Methods
BUS705 Calculus and Algebra
MGT701 Discrete Mathematics
MGT703 Statistics with Teeth: Understanding Ecological Data