Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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MarketingMajorMinorSpecialisation

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. USC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.

Explore the full range of Business majors and minors.

This major can be selected in the Bachelor of Business, and its associated double degrees, and the Bachelor of Sports Studies.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Theatre Production
CMN204 Devising Performance
MKG210 Imagined Homelands: An Exploration of Australian Literature
MKG211 Acting 1: The actor's craft
MKG220 Exploring Twentieth Century Theatre
MKG221 Directing Performance: Contemporary Perspectives
MKG300 Acting 2: Contemporary Voice and Text
MKG322 Human Development and Learning

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Professional Experience: The role of the teacher
MKG210 English Language and Literacy
MKG211 Teaching with Technology
MKG220 Foundations of Numeracy

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Master of Social Work Field Education 1
MKG701 Master of Social Work Field Education 2

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Introduction to Social Work
BUS704 Direct Practice 1
BUS705 Direct Practice 2
MGT701 International and Global Social Work
MGT703 Engaging with Aboriginal and Torres Strait Islander Peoples