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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Family Law
DES105 Cultural Legal Studies
CMN204 Discovering Management
CMN213 Information Systems in Organisations
CMN224 Strategic Management
CMN226 Igniting Entrepreneurial Talent
DES211 Venture Growth and Innovation

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Managing the Social Enterprise
CMN312 Managing the Small Business

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Managing Quality
CMN204 Strategic Management
CMN224 Igniting Entrepreneurial Talent
CMN226 Venture Growth and Innovation