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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Digital Journalism
DES105 Podcasting and Radio News
CMN204 Introduction to Creative Entrepreneurship
CMN213 Contemporary Communication Theory and Trends
CMN224 Communication for the Creative Professional
CMN226 Introduction to Contemporary Global Media and Communication
DES211 Feature Writing

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Video production and television journalism
CMN312 Introduction to Journalism

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Media Law and Ethics
CMN204 Work Integrated Learning Project
CMN224 Work Integrated Learning Placement
CMN226 Investigative and Data Journalism