Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Coastal Geomorphology
MKG210 Engaging Diverse Learners
MKG211 Secondary Professional Experience 2 : Managing the Diverse Learning Environment
MKG220 Teaching Science: Curriculum A
MKG221 The World of Geography Education: Curriculum A
MKG222 Aboriginal and Torres Strait Islander Perspectives in Learning and Teaching
MKG322 Responding to Diversity and Inclusion
MKG324 Secondary Professional Learning 3: Diversity and Inclusion

*Available to be studied online

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 The Psychology of Learning
MKG210 Secondary Literacy and Numeracy Across the Curriculum
MKG211 Secondary Assessment and Reporting
MKG220 Using Data for Learning

*Available to be studied online

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Secondary Professional Learning 4: The Professional Empowered and Engaged
MKG701 Communication and Thought

Plus select 2 courses from:

CourseSemester of offerUnitsRequisites
BUS703 Secondary Professional Learning 1: Transitioning into the Profession
BUS704 Human Physiology
BUS705 Biodiversity and Ecology
MGT701 Cell Biology
MGT703 Introduction to Mathematics