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Creative Advertising

The Creative Advertising major prepares you for creative and strategic roles in the dynamic advertising industry.

You’ll study communication and advertising theories and develop your practical skills through industry projects for real clients. You’ll also learn about copywriting, new media advertising, advertising planning and design.

This major develops your professional skills in communication, creative problem solving, teamwork, time management and leadership – transferable skills that are valuable in any career.

Career opportunities

Account executive, copywriter, creative director, account planner, art director, advertising designer.

Major (8)

For a major in Creative Advertising, students must successfully complete 8 courses:

Course	Semester of offer	Units	Requisites
CMN140 Environmental and Resource Economics
DES105 Integrated Environmental Management
CMN204 Indigenous Peoples and the Environment
CMN213 K'gari-Fraser Island Field Studies
CMN224 Special Field Studies Topic
CMN226 Special Research Project
DES211 Sustainability Project

PLUS select 1 course from:

Course	Semester of offer	Units	Requisites
CMN311 Workplace Learning I
CMN312 Communication and Thought

*Available to be studied online

Minor (4)

For a minor in Creative Advertising, students must successfully complete 4 courses:

Course	Semester of offer	Units	Requisites
CMN140 Introduction to Economics
CMN204 Introduction to Management
CMN224 Introduction to Marketing
CMN226 Business Analytics