Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Outdoor Living and Travel Skills
MKG210 Leading Groups in Outdoor Environments
MKG211 Earth's Surface Processes
MKG220 Coastal and Marine Ecology
MKG221 Changing Planet Earth
MKG222 Hydrology and Geomorphology
MKG322 Foundations of Sustainability
MKG324 Measuring Sustainability

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Professional Experience: Play and Pedagogy in Early Learning
MKG210 Introduction to Diverse Learning Contexts
MKG211 Introduction to Inclusive Practice
MKG220 Foundations of Numeracy

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 English Language and Literacy
MGT703 Human Development and Learning
MKG701 Teaching with Technology
MKG721 Engagement and Behaviour in Early Learning
MGT737 Creative Expression and Play through the Arts
MGT704 Communication and Thought
MGT735 Introduction to Journalism