Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Accounting for Business
MKG210 Introduction to Informatics
MKG211 Communication and Thought
MKG220 Business Law and Ethics
MKG221 Corporate Governance and Social Responsibility
MKG222 Managing Human Resources
MKG322 Staffing and Remuneration
MKG324 Managing Workplace Relations

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Employment and Industrial Law
MKG210 Leadership and Team Dynamics
MKG211 Training and Development
MKG220 Managing Organisational Change

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Innovation Management and Professional Development
MGT703 Marketing in a Global Environment
MKG701 Managing Across Global Cultures
MKG721 International Trade and Finance
MGT737 Economics for Managers
MGT704 Global Business Management
MGT735 Economics for Managers