Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Think Health
IBS310 Health Promotion Implementation and Evaluation
MKG210 Interactive Narrative: Fundamentals
MKG211 Organic Chemistry
MKG220 Interactive Narrative: Puzzles and Quests
MKG222 Interactive Narrative: Characters and Worlds
MKG322 Introduction to Screenwriting: The Art of Visual Storytelling
MKG324 Inorganic Chemistry

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Physical Chemistry
MKG210 Medicinal Organic Chemistry
MKG211 Green Chemistry for Industry and Energy Production
MKG220 Environmental Chemistry

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Biochemistry
MGT703 Analytical Sciences
MKG701 Organic Chemistry
MKG721 Inorganic Chemistry
MGT737 Physical Chemistry
MGT704 Medicinal Organic Chemistry
MGT735 Green Chemistry for Industry and Energy Production