Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Teaching Junior Secondary Languages
IBS310 Teaching Junior Secondary Mathematics
MKG210 Teaching Junior Secondary Science 1
MKG211 Teaching Junior Secondary Science 2
MKG220 Teaching Junior Secondary Technology
MKG222 Diversity and Inclusion
MKG322 Assessing Learning
MKG324 Individual Learner Needs

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Professional Experience: Managing Learning Environments
MKG210 Teaching Senior Secondary Arts 1
MKG211 Teaching Senior Secondary Arts 2
MKG220 Teaching Senior Secondary Business

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses from:

CourseSemester of offerUnitsRequisites
BUS710 Teaching Senior Secondary English
MGT703 Teaching Senior Secondary Geography
MKG701 Teaching Senior Secondary History
MKG721 Teaching Senior Secondary Health and Physical Education
MGT737 Teaching Senior Secondary Languages
MGT704 Teaching Senior Secondary Mathematics
MGT735 Teaching Senior Secondary Science 1