Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Biogeography
MKG210 Professional Practice: Legal Frameworks and Issues
MKG211 Advanced Research Methods and Statistics
MKG220 Introduction to Marketing
MKG222 Consumer Behaviour
MKG322 Services Marketing
MKG324 Marketing Communication

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 Marketing of Social Causes
MKG212 Brand Management
MKG221 Contemporary and Emerging Marketing Perspectives

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 International Marketing
MKG210 Food Marketing
MKG211 Sport and Event Marketing
MKG220 Introduction to Marketing

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS710 Consumer Behaviour
MGT703 Services Marketing
MKG701 Marketing Communication
MKG721 Marketing in an International Environment