Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Visual Journalism
MKG210 Media Publishing: Law & Ethics
MKG211 Online Journalism
MKG220 Editing for the Communications Professional
MKG222 News Writing and Reporting
MKG322 Broadcast Journalism
MKG324 Feature Writing

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 Television & Video Journalism
MKG212 Investigative and Data Journalism
MKG221 News Rounds

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Newsroom
MKG210 Introduction to Journalism
MKG211 Visual Journalism
MKG220 Media Publishing: Law & Ethics

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS710 Online Journalism
MGT703 Indonesian A
MKG701 Japanese A
MKG721 Indonesian B