Marketing | UniSC | University of the Sunshine Coast, Queensland, Australia

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Marketing
Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.

The Marketing major will teach you how to communicate clearly and persuasively, and to work effectively as part of a team.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerUnitsRequisites
BUS105 Business Law
MKG210 Managing Workplace Relations
MKG211 Economics for Managers
MKG220 Leading and Managing Organisations
MKG222 Managing Data
MKG322 Data Visualisation
MKG324 Programming

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS310 Management Informatics
MKG212 Advanced and Transcultural Counselling
MKG221 Advanced Psychological Assessment and Reporting

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS105 Clinical Psychological Practice 1
MKG210 Practicum Placement 1
MKG211 Advanced Research Design and Methods
MKG220 Clinical Psychological Practice 2

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerUnitsRequisites
BUS710 Practicum Placement 2
MGT703 Research Project 1
MKG701 Ethical Professional Practice of Psychology
MKG721 Clinical Psychological Practice 3