Create visual communication that motivates, educates, entertains and inspires
Visual Communication is where creative art meets technology and function, transforming words and pictures into powerful designs that persuade, inform and engage specific target audiences. In an increasingly visual world, a range of exciting career paths are emerging in the design and media industries. Guided by industry and discipline experts, you will find design solutions to real life problems and challenges and experience all aspects of the design process.
New program commencing 2019. Subject to final approval.
Visual Communication is where creative art meets technology and function, transforming words and pictures into powerful designs that persuade, inform and engage specific target audiences. In an increasingly visual world, a range of exciting career paths are emerging in the design and media industries. Guided by industry and discipline experts, you will find design solutions to real life problems and challenges and experience all aspects of the design process.
In this program you will:
- Gain a strong foundation of theoretical principles and aesthetic design concepts and apply what you’ve learnt with real-life design-studio practice.
- Learn the skills you need to convey dynamic ideas and create effective visual communications using colour, texture, typography, imagery, style, and symbols.
- Specialise in a field or combine multidisciplinary interests in layout design, packaging, advertising, photography, illustration, branding and image management.
- Undertake real-world industry projects and internships, and produce a professional portfolio to showcase your work, displayed in a graduate exhibition, and retained as a digital portfolio.
- Benefit from teaching staff, facilities, guest lectures, off-campus excursions, events and workshops that align with current industry practice and trends.
Career opportunities:
- Creative Director
- Advertising Art Director
- Graphic Designer
- Production designer – theatre/film/television
- Packaging Designer
- Printmaker
- Visual Communication Designer
- Image Designer – illustration/photography
* New program commencing 2019. Subject to final approval.
Program structure
Introductory courses (8) 96 units
CMN101 Commercial Law
COR109 Environment & Planning Law
DES101 Introduction to Marketing
DES102 Business Law and Ethics
DES104 Planning and Environmental Law
DES105 Property Law
DES106 Regions, Change and Sustainability
DES107 Introduction to Weather and Climate
Developing and Graduate courses (8) 96 units
CMN311 An Introduction to Geographic Information Science and Technology
CMN313 Earth Observation: Remote Sensing and Surveying
DES200 Mapping with Drones
DES211 Coastal Geomorphology
DES212 Research Methods in Arts and Social Science
DES305 Introduction to Creative Entrepreneurship*
DES306 Communication and Thought
DES309 The Language of Design
Elective courses (8) 96 units
Select 8 elective courses from either faculty (Arts, Business and Law) or (Science, Health, Education and Engineering). Students are strongly encouraged to use their electives to complete an additional major or minor in the Design disciplines.
*New course, subject to final approval
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 288
Program requirements and notes
In order to graduate you must:
- Successfully complete 288 units as outlined in the Program Structure
- Complete no more than 10 introductory level courses, including core courses
Program Notes
- Completing this program within the specified (full-time) duration is based on studying 48 units per semester (normally 4 courses) and following the recommended study sequence
- The unit value of all courses is 12 units unless otherwise specified
- It is each students responsibility to enrol correctly according to your course requisites, program rules and requirements and be aware of academic calendar dates
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on Student visa
- Refer to the Managing your progression page for help in understanding your program structure, reviewing your progress and planning remaining courses