Major (8)
For a major in Marketing, students must successfully complete 8 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 News Rounds | |||
| MKG210 News Writing and Reporting | |||
| MKG211 Radio Journalism | |||
| MKG220 Feature Writing | |||
| MKG222 Television & Video Journalism | |||
| MKG322 Newsroom | |||
| MKG324 Introduction to Journalism |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS310 Visual Journalism | |||
| MKG212 Media Publishing: Law & Ethics | |||
| MKG221 Online Journalism |
Minor (4)
For a minor in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS105 Public Relations: Contemporary Perspectives | |||
| MKG210 Risk, Crisis and Issues Management | |||
| MKG211 Communication Campaign Planning | |||
| MKG220 Community Engagement Events |
Specialisation (4)
Note: Only available to students enrolled in a postgraduate program
For a specialisation in Marketing, students must successfully complete 4 courses:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS710 International Communication | |||
| MGT703 Public Relations Writing | |||
| MKG701 Researching Media and Audiences | |||
| MKG721 Public Relations Internship/Industry Project |