Bachelor of Public Relations | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Public Relations

Content curate, tell stories and connect with people.

Our public relations program is taught by industry professionals who know first-hand what it takes to have a highly successful career as a professional communicator within Australia and overseas.

CRICOS code
066299G
Commence
Semester 1 or Semester 2
Program length (full-time)
3 years
Semester tuition fee 2016
A$10,200
Estimated total tuition fee *
A$61,200
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 011141
Minimum selection threshold
OP - 18 Rank - 62
UniSC program code
AR346
Commence
Semester 1 or Semester 2
Duration
3 years full time or equivalent part time
Recommended prior study
English
Fee type 2016
  • What will I pay?
Total courses
24
Total units
288

Our public relations program is taught by industry professionals who know first-hand what it takes to have a highly successful career as a professional communicator within Australia and overseas.

Our academic staff share insights based on their own professional experience excelling at social media, generating news stories, and organising events and campaigns for a range of clients from a multitude of industry sectors.

Tailor your study to your professional interest/s such as fashion, tourism, politics, public affairs, and not-for-profits. Develop and hone your skills in social media management, event organisation, crisis communication, event and campaign planning and social research.

This program develops professional communicators of an impeccable standard that are sought after by the public relations industry. In today’s rapidly changing technological environment, all professional fields require communication experts. The communication expertise gained in this program can be applied to any professional environment and will put students ahead of the game even if they choose another career path in the future.

The program is accredited by the Public Relations Institute of Australia (PRIA).

You’ll complete an internship in the PR industry in your final year of study. Your internship consists of 104 hours and gives you industry contacts and practical experience.

Complete a Work Integrated Learning course and team up with an external industry mentor to plan and deliver a public event for a local not-for-profit organisation. For example, a pop-up pet adoption day for the Sunshine Coast Animal Refuge that attracted more than 1000 people to the event. Students were responsible for delivering the entire event including the event concept, sponsorship, volunteers, media coverage and fundraising. Gaining practical experience such as this while at university is a unique and valuable opportunity for students.

This program helps you to gain industry experience and possibly secure a job before you graduate.

Career opportunitiesPublic Relations Institute Of Australia

Public Relations Consultant, Social Media Manager, Event Manager, Communication Manager, Corporate Affairs Manager, Media Liaison Officer,
Political Adviser, Crisis Communication Manager

Membership

Public Relations Institute of Australia

Program structure

Program Structure
Introductory courses (6)

CMN102 Entrepreneurship and Venture Planning
CMN120 Corporate Governance, Ethics and Corporate Social Responsibility
COR109 Research Project

PLUS select 3 courses from:

CMN130 Managerial Project
CMN140 Leveraging Innovation, Design and Creativity
INT140 Corporate Entrepreneurship and Innovation
SCS110 Retail Supply Chain Management and Procurement

Advanced courses (12)

BUS320 Supply Chain Sustainability and Risk Management
CMN213 Supply Chain Management
CMN216 Marketing Management
CMN228 Food Marketing
CMN231 Project Integration
CMN243 Research Design: Methodology and Literature Review
CMN251 Research Design: Method and Literature Review
CMN252 Legal Regulation of Business Structures
CMN253 Principles of Commercial Law
CMN273 International Business Law and Ethics
CMN276 International Development and Aid
INT270 Development Practice and Evaluation

Elective courses (6)

Select 6 elective courses. Of these electives, 2 must be advanced level (200/300 coded) courses and 6 may be from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).

Note: Not all USC courses are available on every USC campus.

Total units: 288

Program requirements and notes

Program requirements

In order to graduate you must:

  • Complete 18 required courses and 6 electives
  • Complete no more than 10 introductory level (100 coded) courses, including the core course
  • Complete no more than 7 courses from the School of Business or the Faculty of Science, Health, Education and Engineering
  • Register your selected major and/or minor
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses)
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Only a full-time study option is available to international students on a Student Visa
  • When enrolling, refer to the Study Plan