The digital age is a visual age where multi-skilled people will demand the best jobs. A university degree in design and marketing gives you the skills to manage your own career, be it in design or on the marketing and business side.
We now live in a technologically advanced age where being multi-skilled is a necessity. Designers need to not only be creative, they must know how to promote themselves, their work and the products they design for both themselves and their clients. A university degree in Design and Marketing gives you the skills to manage your own career, in both the design and the marketing and business side.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
We now live in a technologically advanced age where being multi-skilled is a necessity. Designers need to not only be creative, they must know how to promote themselves, their work and the products they design for both themselves and their clients. A university degree in Design and Marketing gives you the skills to manage your own career, in both the design and the marketing and business side.
If you're passionate about design, and also want the marketing knowledge to develop your own business skills, this program is for you. You will learn the language of visual design and communication and will gradually build a professional quality portfolio through working on a range of applied projects.
In parallel, you will study a range of business and management subjects that will provide you with an understanding of the marketing functions essential to a wide range of organisations. You will learn how to identify and analyse marketing opportunities, develop strategic marketing plans, undertake marketing research, select target markets and forecast demand for a wide range of products and services. To do this, you will come understand the importance of the marketing mix, including aspects of product design, pricing, placement and promotion; and you will be able to analyse the marketing effectiveness of organisations with a focus on their sustainability.
During your studies, you will work with experienced and dedicated designers and marketing professionals and work on a range of real life projects. You are also given networking opportunities during the program that help you towards building your career. For those who wish to apply, there is also the opportunity to study overseas for a semester in one of USC’s many partner institutions. To read in detail about each of the courses you will undertake, click on the “What will I study?” link above.
Career opportunities
You can work in multimedia and design across creative a range of industries, ranging from multiplatform publishing, web design, graphic design, marketing, corporate communications and, with this degree and some experience, you can even aim for opportunities in management roles.
Program structure
Introductory courses (7)
BUS101 International Business Law and Ethics
BUS104 Managing Across Global Cultures
BUS105 International Trade and Finance
COR109 Supply Chain Management
DES101 Accounting for Managers
DES105 Corporate Finance
DES106 Marketing in an International Environment
Advanced courses (13)
MKG210 Global Business Management
MKG211 Retail Supply Chain Management and Procurement
MKG220 Marketing Management
MKG222 International Business Law and Ethics
MKG322 Managing Across Global Cultures
MKG324 International Trade and Finance
PLUS select 1 course from:
IBS310 Supply Chain Management
MKG212 International Business Law and Ethics
MKG221 Managing Across Global Cultures
PLUS select 6 courses from your chosen design study area:
Graphic Design major
DES211 International Trade and Finance
DES212 Corporate Entrepreneurship and Innovation
DES213 Supply Chain Management
DES214 Project Management Principles
DES215 Applied Systems Modelling
DES216 Engineering Hydrology
e-Media Design major
DES221 Design of Wastewater Treatment Systems
DES222 Design of Water Supply Systems
DES223 Design of Roads and Drainage
DES224 Applied Geospatial Analysis
DES225 Research Foundations for Health Practice
DES226 Contexts of practice: child, youth and family
Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105 .
Elective courses (4)
Select 4 elective courses either faculty (Arts, Business and Law or Science, Health, Education and Engineering). These electives may be used to complete a minor in a second area of design (Graphic Design, e-Media Design).
Note: Not all USC courses are available on every USC campus.
Total units: 288
Recommended study sequences
Program requirements and notes
Program requirements
In order to graduate you must:
- Complete 7 required introductory level (100 coded) courses, including the core course
- Complete 7 required advanced level (200/300 coded) marketing courses
- Complete 6 required advanced level (200/300 coded) from one design area
- Complete 4 elective courses
- Complete no more than 10 introductory level (100 coded) courses, including the core course..
- Register any selected Majors or Minors.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider.
- The 6 advanced courses from one of the design streams, plus DES101 and DES105 , will constitute a major in that stream.
- Some of the required introductory courses may count towards some majors and minors
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .