Pathway 1 - Marketing Research Major
Year 1
- Two (2) core courses:
- One core course should be studied in your first semester and one in your second semester
- Six (6) required introductory (100 level) courses.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Economics for Managers | |||
| COR110 Corporate Finance | |||
| COR111 Marketing in an International Environment |
Introductory courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS102 Contemporary and Emerging Issues in Health Sector Business Management | |||
| BUS103 Leading People | |||
| BUS104 Global Business Management | |||
| BUS105 Entrepreneurship and Venture Planning | |||
| BUS106 Corporate Governance, Ethics and Corporate Social Responsibility | |||
| BUS108 Retail Supply Chain Management and Procurement |
Year 2
- One (1) required introductory (100 level) course.
- Five (5) required advanced (200 / 300 level) courses.
- Two (2) elective courses.
- Of the 2 electives, 1 must be an advanced (200 / 300 level) course.
Required courses (6)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS211 Supply Chain Sustainability and Risk Management | |||
| MKG210 Food Marketing | |||
| MKG211 Project Planning | |||
| BUS101 Leading and Managing Organisations | |||
| MKG220 Strategic Management |
PLUS select 1 required course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS321 Marketing Management | |||
| MKG221 Managing Research | |||
| MKG222 Marketing in an International Environment | |||
| MKG322 Contemporary and Emerging Issues in Health Sector Business Management |
Elective courses (2)
Select 2 elective courses, 1 must be an advanced (200 / 300 level) course.
Year 3
- Three (3) required advanced (200 / 300 level) courses.
- Five (5) elective courses.
- All must be advanced (200 / 300 level) courses.
Required courses (3)
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS301 Leading People | |||
| BUS320 Global Business Management | |||
| MKG321 Entrepreneurship and Venture Planning |
Elective courses (5)
Select 5 elective courses, all must be advanced (200 / 300 level) courses. Courses can be from either faculty (Arts and Business or Science, Health, Education and Engineering).