This Bachelor of Business (Marketing) Study Plan is for students commencing in Semester 1, 2016.
Year 1
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| COR109 Regulation | |||
| BUS102 Communication and Thought | |||
| BUS104 Introduction to Marketing | |||
| BUS105 Introduction to Design |
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS101 Typography | |||
| BUS106 Management and Organisational Behaviour | |||
| BUS108 Visual Literacy: Design Principles and Practice |
PLUS select 1 introductory level (100 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 2
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS203 Marketing Communication | |||
| MKG210 Marketing of Social Causes | |||
| MKG211 Consumer Behaviour |
PLUS select 1 elective course from the School of Business.
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG220 Services Marketing | |||
| MKG222 Contemporary and Emerging Marketing Perspectives |
PLUS select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
Year 3
Semester 1
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG322 Sport and Event Marketing |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| IBS310 Marketing Research Project | |||
| MKG212 Brand Management |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 2 advanced level (200 / 300 coded) elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
Semester 2
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| BUS320 Food Marketing | |||
| MKG324 International Marketing |
PLUS select either 1 course from:
| Course | Semester of offer (Sunshine Coast) | Units | Requisites |
|---|---|---|---|
| MKG221 Communication and Thought | |||
| MKG321 Introduction to Criminology |
OR select 1 advanced level (200 / 300 coded) elective course from the School of Business.
PLUS select 1 advanced level (200 / 300 coded) elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
If you have not yet successfully completed IBS310 Justice and the Australian Legal System or MKG212 Introduction to Psychology A you must complete either MKG221 Understanding Crime or MKG321 Punishment and Corrections.