Bachelor of Public Relations | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Public Relations

Students gain knowledge and practical skills to embark on a career in public relations and communication.

Courses offer a critical understanding of public relations, media and society. Advanced courses cover community event management, crisis and issues management, social media, researching media and audiences, public relations writing, politics and the media, campaign planning and international communication. A range of elective courses is available. Industry engagement and internships provide practical experience.

CRICOS code
066299G
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 011141
Minimum selection threshold
OP - 18 Rank - 61
UniSC program code
AR346
Commence
Semester 1 or Semester 2
Duration
3 years full time or equivalent part time
Recommended prior study
English
Fee type 2014
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
288

Courses offer a critical understanding of public relations, media and society. Advanced courses cover community event management, crisis and issues management, social media, researching media and audiences, public relations writing, politics and the media, campaign planning and international communication. A range of elective courses is available. Industry engagement and internships provide practical experience.

Majors

Public Relations, Journalism.

Career opportunities

Consultancy, public and corporate affairs, policy communication, event management, crisis management, political communication, media liaison and advocacy.

MembershipPublic Relations Institute Of Australia

Public Relations Institute of Australia.

Program structure

Program requirements

In order to graduate you must:

  • 18 required courses and 6 electives.
  • Complete no more than 10 introductory level (100 coded) courses, including the core course.
  • Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.

Program structure

Introductory courses (6)

CMN102 Science Research Methods
CMN120 An Introduction to Geographic Information Science and Technology
COR109 Health Research and Evidence

Select 3 courses from:

CMN130 Health Promotion Needs Assessment and Planning
CMN140 Health Promotion Principles
INT140 Concepts of Epidemiology
SCS110 Environmental Health Risk Management

Advanced courses (12)

BUS320 Health Promotion Implementation and Evaluation
CMN213 Advanced Research Methods and Statistics
CMN216 Infectious Disease Epidemiology
CMN228 Epidemiology and Biostatistics
CMN231 Special Research Project
CMN243 Health Practicum
CMN252 Special Research Project
CMN253 Communication and Thought
CMN251 Professional Experience: Orientation to the Profession
CMN273 Introduction to Aboriginal and Torres Strait Islander Education
CMN276 Playing with Words : an Introduction to Creative Writing Craft
INT270 The English Language

Elective courses (6)

Select 6 elective courses. Of these electives, 4 must be advanced level (200/300 coded) courses and 6 may be from either faculty (Arts and Business or Science, Health, Education and Engineering).

TOTAL UNITS 288

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Total units: 288