Students discover how marketing connects an organisation to its customers.
The program develops competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Students undertake practical work-related projects in association with industry.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
- * Campus note: In addition to being able to study all courses at Sippy Downs, students may choose to complete some core and foundation business subjects at the Noosa Centre or Gympie campus. There may be a limited selection of subjects available at South Bank. The option to study at Noosa or Gympie is not available to international students on a Student visa.
The program develops competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Students undertake practical work-related projects in association with industry.
Career opportunities
Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.
Program structure
Program requirements
In order to graduate you must:
- Complete 7 required introductory level (100 coded) courses.
- Complete 9 required advanced level (200/300 coded) courses.
- Complete 8 elective courses, 5 must be advanced level (200/300 coded) courses.
- (Optional) Use electives to complete a minor (4 courses) to supplement the required major.
- Complete no more than 10 introductory level (100 coded) courses, including the core course.
- Complete no more than 6 courses from the School of Communication, School of Social Sciences or Faculty of Science, Health, Education and Engineering.
- Register any selected Majors or Minors with your Faculty.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
Program Structure
Introductory courses (7)
COR109 Special Field Studies Topic
BUS101 Special Research Project
BUS102 Workplace Learning I
BUS104 Anatomy and Physiology
BUS105 Contexts of Practice: The Older Person and Family
BUS106 Introduction to Practice Competencies in Nursing
BUS108 Contexts of practice: child, youth and family
Advanced courses (9)
BUS203 Preparation for Practice 2
BUS320 Drug Therapy
MKG210 Contexts of Practice: Health Alteration
MKG211 Nursing Practice 2
MKG220 Health Law and Ethics
MKG222 Preparation for Practice 3
MKG322 Contexts of Practice: Complex Care
MKG324 Aboriginal and Torres Strait Islander Health and Cultural Safety
Plus choose 1 course from:
IBS310 Nursing Practice 3
MKG221 Contexts of Practice: Mental Health Care
MKG321 Preparation and Nursing Practice 4
Elective courses (8)
Select 8 elective courses
Five electives must be advanced level (200/300 coded) courses. Two electives must be from the School of Business. Six electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).