Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Final intake Semester 2, 2014
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level (100 coded) courses from the School of Communication and School of Social Sciences.
- Complete no more than 15 introductory level (100 coded) courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
School of Communication
Introductory courses (6)
CMN102 Management and Organisational Behaviour
CMN120 Introduction to Informatics
CMN130 Financial Accounting
CMN140 Business Finance
COR109 Law of Business Associations
INT140 Company Accounting
Advanced courses (10)
CMN213 Management Accounting
CMN216 Taxation Law and Practice
CMN226 Contemporary Accounting Issues
CMN231 Auditing and Professional Practice
CMN235 Business Law and Ethics
CMN243 Corporate Governance and Social Responsibility
CMN248 Communication and Thought
CMN251 Foundations of Australian Law A
PLUS select 2 course from:
CMN224 Foundations of Australian Law B
CMN228 Criminal Law and Procedure A
CMN237 Criminal Law and Procedure B
School of Business
Introductory courses (6)
BUS101 Torts A
BUS102 Torts B
BUS104 Contracts A
BUS105 Contracts B
BUS106 Property A
BUS108 Property B
Advanced courses (9)
BUS203 Constitutional Law
BUS320 Equity & Trusts
MKG210 Corporations and Partnership Law
MKG211 Civil Procedure
MKG220 Administrative Law
MKG222 Professional Conduct
MKG322 Evidence
MKG324 Regulation
Plus select 1 course from:
IBS310 Family Law
MKG221 Employment Law
MKG321 Commercial Law
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384