Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Final intake Semester 2, 2014
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 15 required courses from the School of Communication, 15 required courses from the School of Business, 1 core course, and 1 elective from either faculty (Arts and Business or Science, Health, Education and Engineering).
- Complete a maximum of 5 introductory level (100 coded) courses from the School of Communication and School of Social Sciences.
- Complete no more than 15 introductory level (100 coded) courses in total, including the core course.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
School of Communication
Introductory courses (6)
CMN102 Human Anatomy
CMN120 Biodiversity and Ecology
CMN130 Physics
CMN140 Communication and Thought
COR109 Outdoor Living and Travel Skills
INT140 Foundations of Outdoor Environmental Studies
Advanced courses (10)
CMN213 Introduction to Coaching Science
CMN216 Leading Groups in Outdoor Environments
CMN226 Outdoor Environmental Expeditions
CMN231 Leading Coastal Environmental Studies
CMN235 Active Lifestyle Nutrition
CMN243 Advanced Sports Nutrition
CMN248 Introduction to Sport and Exercise Science
CMN251 Anatomy and Physiology for Exercise
PLUS select 2 course from:
CMN224 Motor Control and Learning
CMN228 Education Research an Introduction
CMN237 Curriculum Development and Evaluation
School of Business
Introductory courses (6)
BUS101 Pedagogies for Engagement
BUS102 Professional Learning
BUS104 Curriculum Development and Evaluation
BUS105 Pedagogies for Engagement
BUS106 Contemporary Issues in Education
BUS108 Second Language Acquisition and Learning
Advanced courses (9)
BUS203 Second Language Teaching Methodologies
BUS320 Research Methods in Education
MKG210 Designing an Education Research Proposal
MKG211 Leadership for Learning Communities
MKG220 Assessment: Principles and Practices
MKG222 Professional Learning
MKG322 Curriculum Development and Evaluation
MKG324 Leadership for Learning Communities
Plus select 1 course from:
IBS310 Assessment: Principles and Practices
MKG221 Interlanguage Phonology
MKG321 Language, Culture and Second Language Learning
Elective course (1)
Select 1 elective course from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 384