Be able to develop and execute a marketing strategy using visual communication techniques.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Final intake Semester 2, 2014
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 15 courses from the School of Business, 1 core course and 2 elective courses.
- Complete no more than 5 introductory level (100 coded) courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 15 introductory level (100 coded) courses in total, including the core course.
- Register your selected Majors and Minors with your Faculty.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
School of Communication
Introductory courses (5)
COR109 Researching Education
DES101 Education Research Theories and Methodologies
DES104 Simulation in Practice Education
DES105 Community and Primary Healthcare
DES106 Infant Care
Advanced Courses (10)
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Leadership in Clinical Practice
DES212 Learning and Teaching in the Practice Environment
DES213 Independent Study
DES214 Assessment in Mental Health
DES215 Neonatal, Paediatric and Child Health Care
DES216 Advanced Health Assessment
e-Media:
DES221 Communication Theory and Practice
DES222 Introduction to Creative Writing
DES223 Communication and Thought
DES224 Introduction to Marketing
DES225 Public Relations: Contemporary Perspectives
DES226 Introduction to Journalism
3D Design:
DES231 Introduction to Creative Advertising
DES232 Editing for the Communications Professional
DES233 Paperback Hero
DES234 Creative Writing for Children and Young Adults
DES235 Creative Writing for the Illustrated Book
DES236 Novel Ideas
School of Business
Introductory courses (6)
BUS101 Creativity and Literature
BUS102 Creativity and Literature: Victorians to Moderns
BUS104 Creative Writing and Editing for e-Publication
BUS105 The Writer and the Law
BUS106 The ' English' Tradition: An Introduction to Literary Studies
BUS108 Reality Bites: An Exploration of Non-Fiction
Advanced courses (9)
BUS203 Wonderworlds: An Exploration of English Literature
BUS320 Accounting for Business
MKG210 Business Law
MKG211 Strategic Management
MKG220 Introduction to Systems Design
MKG222 Database Design
MKG322 Network Management and Security
MKG324 Database Programming
Plus select 1 course from:
IBS310 Architecture and Systems Integration
MKG221 Communication and Thought
MKG321 Business Analytics
Elective courses (2)
Select 2 electives from the School of Business or the Faculty of Science, Health, Education and Engineering.
TOTAL UNITS 384