Major
For a major in Marketing Research students must successfully complete 8 courses:
Required courses: (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Small Business and New Venture Management | |||
| BUS105 Corporate Governance and Social Responsibility | |||
| MKG210 Quality Management | |||
| MKG211 Applied Research Methods | |||
| MKG220 Introduction to Marketing | |||
| BUS301 Consumer Behaviour | |||
| MKG321 Services Marketing |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| IBS321 Marketing Communication | |||
| MKG221 Advanced Research Methods | |||
| MKG222 Marketing Research Project | |||
| MKG322 Global e-Business |