Bachelor of Arts/Bachelor of Business (Marketing Communication) | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

Non-production environment - wwwtest.usc.edu.au
This page was archived on 16 July 2013 and is no longer updated.

Bachelor of Arts/Bachelor of Business (Marketing Communication)

Combine advanced studies in marketing with a range of courses in professional communication.

In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.

CRICOS code
057533M
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 016401
Minimum selection threshold
OP - 18 Rank - 62
UniSC program code
AB302
Commence
Semester 1 or Semester 2
Duration
4 years full time or equivalent part time
Recommended prior study
English; Maths A, B or C
Fee type 2013
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
384

In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.

Career opportunities

Marketing, public relations, creative advertising, corporate communication, journalism, media.

Program structure

Program structure

Program requirements

In order to graduate you must:

  • Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
  • Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
  • Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.
Core courses

Select 2 core courses from:
COR109 An Introduction to Geographic Information Science and Technology
COR110 Health Promotion Needs Assessment and Planning
COR111 Health Promotion Principles

School of Communication
Introductory courses

5 required courses
CMN102 Epidemiology and Biostatistics
CMN120 Health Promotion Implementation and Evaluation
CMN130 Infectious Disease Epidemiology
CMN140 Special Research Project
INT140 Health Practicum

Advanced courses

8 required courses
CMN213 Special Research Project
CMN216 Communication and Thought
CMN226 Cell Biology
CMN231 Chemistry
CMN235 Science Research Methods
CMN243 Environment and Health
CMN248 Biodiversity and Ecology
CMN251 Environment, Technology and Sustainability

PLUS select 1 course from:
CMN218 Foundations of Sustainability
CMN229 Measuring Sustainability

PLUS select 1 course from:
CMN218 Introduction to Mathematics
CMN224 Mathematics Foundations
CMN228 Communicating Sustainability
CMN229 Terrestrial Vertebrate Diversity and Ecology
CMN237 Environmental Health Risk Management

School of Business
Introductory courses

7 required courses
BUS101 Regions, Change and Sustainability
BUS102 Tourism, Sport and Leisure Policy and Planning
BUS103 Sustainable Tourism, Leisure and Event Management
BUS104 Communication and Thought
BUS105 Introduction to Creative Entrepreneurship
BUS106 Visual Storytelling
BUS108 Communication and Thought

Advanced courses

8 required courses 
BUS211 Innovation, Creativity and Entrepreneurship
BUS301 Environment, Technology and Sustainability
BUS320 Communication Theory and Practice
MKG210 Public Relations: Contemporary Perspectives
MKG211 Introduction to Journalism
MKG220 Introduction to Creative Advertising
MKG221 An Introduction to Australian Politics: The Makings of a Republic?
MKG321 Editing for the Communications Professional

TOTAL UNITS 384

Back to top

Total units: 384