Bachelor of Arts/Bachelor of Business (Marketing Communication) | UniSC | University of the Sunshine Coast, Queensland, Australia

Accessibility links

Non-production environment - wwwtest.usc.edu.au
This page was archived on 16 July 2013 and is no longer updated.

Bachelor of Arts/Bachelor of Business (Marketing Communication)

Combine advanced studies in marketing with a range of courses in professional communication.

In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.

CRICOS code
057533M
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 016401
Minimum selection threshold
OP - 18 Rank - 62
UniSC program code
AB302
Commence
Semester 1 or Semester 2
Duration
4 years full time or equivalent part time
Recommended prior study
English; Maths A, B or C
Fee type 2013
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
384

In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.

Career opportunities

Marketing, public relations, creative advertising, corporate communication, journalism, media.

Program structure

Program structure

Program requirements

In order to graduate you must:

  • Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
  • Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
  • Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.
Core courses

Select 2 core courses from:
COR109 Business Finance
COR110 Taxation Law and Practice
COR111 Corporate Governance and Social Responsibility

School of Communication
Introductory courses

5 required courses
CMN102 Introduction to Financial Planning
CMN120 Retirement and Superannuation
CMN130 Insurance and Risk Management
CMN140 Personal Investment Management
INT140 Tax and Estate Planning

Advanced courses

8 required courses
CMN213 Financial Plan Construction
CMN216 Communication and Thought
CMN226 Innovation, Creativity and Entrepreneurship
CMN231 Environment, Technology and Sustainability
CMN235 Applied Research Methods
CMN243 Introduction to Economics
CMN248 Business Law and Ethics
CMN251 Management and Organisational Behaviour

PLUS select 1 course from:
CMN218 Introduction to Marketing
CMN229 Accounting for Business

PLUS select 1 course from:
CMN218 Introduction to Informatics
CMN224 Introductory Bioscience
CMN228 Human Physiology
CMN229 Human Anatomy
CMN237 Introduction to Coaching Science

School of Business
Introductory courses

7 required courses
BUS101 Strategic Management
BUS102 Corporate Governance and Social Responsibility
BUS103 Managing Human Resources
BUS104 Systemic Physiology I
BUS105 Project Management
BUS106 Small Business and New Venture Management
BUS108 Consumer Behaviour

Advanced courses

8 required courses 
BUS211 Sport and Event Marketing
BUS301 Functional Anatomy
BUS320 Biomechanics I
MKG210 Exercise Physiology I
MKG211 Exercise Prescription and Programming
MKG220 Introduction to Sports Medicine
MKG221 Sports Psychology
MKG321 Motor Control and Learning

TOTAL UNITS 384

Back to top

Total units: 384