Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Integrated Environmental Management
COR110 Integrated Marine Systems
COR111 Environment and Health
School of Communication
Introductory courses
5 required courses
CMN102 Environmental Health Risk Management
CMN120 Caring Practices: Challenges to Mental Health
CMN130 Caring Communities: Professional Studies 1
CMN140 Caring Practice: Child, Youth and Family
INT140 Caring Practice: Life Crisis
Advanced courses
8 required courses
CMN213 Caring Communities: Transcultural Health Practices
CMN216 Caring Practice: The Older Adult
CMN226 Caring Practice: Nursing Internship
CMN231 Communication and Thought
CMN235 Innovation, Creativity and Entrepreneurship
CMN243 Environment, Technology and Sustainability
CMN248 Communication Theory and Practice
CMN251 Public Relations: Contemporary Perspectives
PLUS select 1 course from:
CMN218 Introduction to Journalism
CMN229 Introduction to Creative Advertising
PLUS select 1 course from:
CMN218 An Introduction to Australian Politics: The Makings of a Republic?
CMN224 Editing for the Communications Professional
CMN228 Crisis and Issues Management
CMN229 Advertising: Copy and Image
CMN237 Communication Campaign Planning
School of Business
Introductory courses
7 required courses
BUS101 News Writing: Print and Broadcast
BUS102 Public Relations Events Project
BUS103 Creative Advertising
BUS104 International Communication
BUS105 Media and Community Relations
BUS106 Media and Promotion: Tourism and Hospitality
BUS108 Media and Community Relations
Advanced courses
8 required courses
BUS211 Advertising Campaigns
BUS301 The Writer and the Law
BUS320 Media and Promotion: Tourism and Hospitality
MKG210 Online Journalism
MKG211 Applied Research Methods
MKG220 Introduction to Economics
MKG221 Business Law and Ethics
MKG321 Management and Organisational Behaviour
TOTAL UNITS 384