Combine advanced studies in marketing with a range of courses in professional communication.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
In marketing, learn to design, develop, implement and manage effective marketing strategies, and understand people and their buying patterns. Studies in applied research methods focus on techniques to collect accurate information and analyse market potential. In the communication component, develop advanced skills in public relations, with the opportunity to also study creative advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
School of Communication
Introductory courses
5 required courses
CMN102 Communication Theory and Practice
CMN120 Public Relations: Contemporary Perspectives
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising
INT140 An Introduction to Australian Politics: The Makings of a Republic?
Advanced courses
8 required courses
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN226 Advertising: Copy and Image
CMN231 Communication Campaign Planning
CMN235 News Writing: Print and Broadcast
CMN243 Public Relations Events Project
CMN248 Creative Advertising
CMN251 International Communication
PLUS select 1 course from:
CMN218 Media and Community Relations
CMN229 Media and Promotion: Tourism and Hospitality
PLUS select 1 course from:
CMN218 Media and Community Relations
CMN224 Advertising Campaigns
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN237 Online Journalism
School of Business
Introductory courses
7 required courses
BUS101 Applied Research Methods
BUS102 Introduction to Economics
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Introduction to Marketing
BUS106 Accounting for Business
BUS108 Introduction to Informatics
Advanced courses
8 required courses
BUS211 Strategic Management
BUS301 Advanced Research Methods
BUS320 Corporate Governance and Social Responsibility
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG321 Marketing Research Project
TOTAL UNITS 384