Bachelor of Arts/Bachelor of Business (Design and Marketing) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Arts/Bachelor of Business (Design and Marketing)

Be able to develop and execute a marketing strategy using visual communication techniques.

Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.

CRICOS code
057532A
Commence
Semester 1 or Semester 2
Footnotes
  • Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
  • * Estimated tuition fees are based on 2023 rates. Refer to international fees for more information.
  • Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Study location QTAC code
  • Sunshine Coast 016101
Minimum selection threshold
OP - 18 Rank - 62
UniSC program code
AB303
Commence
Semester 1 or Semester 2
Duration
4 years full time or equivalent part time
Recommended prior study
English; Maths A, B or C
Fee type 2013
  • Commonwealth supported places
  • Fee paying places
  • International fee-paying places
Total units
384

Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.

Career opportunities

Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design. 

Program structure

Program structure

Program requirements

In order to graduate you must:

  • Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
  • Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
  • Complete no more than 192 units of introductory level courses in total, including core courses.
  • Register your selected Majors and Minors with Student Administration.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
  • When enrolling, refer to the Study Plan.
Core courses

Select 2 core courses from:
COR109 Italian C
COR110 Italian D
COR111 Italian F

School of Communication
Introductory courses

4 required courses:
DES101 In-Country Japanese Studies A
DES104 In-Country Japanese Studies B
DES105 Japanese C
DES106 Japanese D

Advanced Courses

10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.

Graphic Design:
DES211 Japanese E
DES212 Japanese F
DES213 International Justice and Human Rights
DES214 Issues in Crime and Criminal Justice
DES215 Criminal Law: An Introduction
DES216 Family Law: Legal Frameworks and Issues

e-Media:
DES221 Professional Practice: Legal Frameworks and Issues
DES222 Introduction to Game Programming
DES223 Interactive Narrative: Fundamentals
DES224 Serious Games 2
DES225 Game Art 2
DES226 Professional Games Programming

3D Design:
DES231 Interactive Narrative: Puzzles and Quests
DES232 Serious Game Project A
DES233 Professional Games Project
DES234 Interactive Narrative: Characters and Worlds*
DES235 Game Programming: Multiplayer*
DES236 Theories and Systems of Counselling and Psychotherapy

School of Business
Introductory courses

7 required courses:
BUS101 Introductory Counselling Skills and Theory
BUS102 Planning Principles and Practice
BUS103 Spatial Governance and Planning
BUS104 Changing Planet Earth
BUS105 Introducing Human Geographies
BUS106 History of Australian Popular Culture: The Twentieth Century and Beyond
BUS108 Global Citizens: A History of Humanity

Advanced courses

9 required courses:
BUS211 International Politics: An Australian Perspective
BUS320 An Introduction to Australian and Comparative Politics
BUS301 Introduction to Psychology A
MKG210 Introduction to Psychology B
MKG211 Current Directions in Psychology
MKG220 Applied Psychology in Health Care
MKG221 Introduction to Sociology: Society, Culture and Change
MKG321 Introduction to Indigenous Australia
CMN251 Introduction to Development Studies(which will be recognised as a component of the Marketing major in lieu of IBS310 Social Work and Human Services Practice)

TOTAL UNITS 384

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Total units: 384