Be able to develop and execute a marketing strategy using visual communication techniques.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2024 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Public Health Foundations
COR110 Health Promotion Needs Assessment and Planning
COR111 Health Promotion Principles
School of Communication
Introductory courses
4 required courses:
DES101 Health Promotion Implementation and Evaluation
DES104 Public Health Project
DES105 Epidemiology and Biostatistics
DES106 Science Research Methods
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Public Health Foundations
DES212 Environmental Health Risk Management
DES213 Health Promotion Principles
DES214 Epidemiology and Biostatistics
DES215 Communication and Thought
DES216 Innovation, Creativity and Entrepreneurship
e-Media:
DES221 Environment, Technology and Sustainability
DES222 Visual Literacy: Design Principles and Practice
DES223 Visual Worlds: An Introduction to Art and Design History
DES224 Introduction to Design
DES225 Typography
DES226 Graphic Design A
3D Design:
DES231 Graphic Design B
DES232 Graphic Design C
DES233 Graphic Design D
DES234 Graphic Design E - Internship/Professional Project
DES235 Graphic Design F - Professional Portfolio
DES236 e-Media A
School of Business
Introductory courses
7 required courses:
BUS101 e-Media B
BUS102 e-Media C
BUS103 e-Media D
BUS104 e-media E - Internship/Professional Project
BUS105 e-Media F - Professional Portfolio
BUS106 3D Design A
BUS108 3D Design B
Advanced courses
9 required courses:
BUS211 3D Design C
BUS320 3D Design D
BUS301 3D Design E - Internship/Professional Project
MKG210 3D Design F - Professional Portfolio
MKG211 Applied Research Methods
MKG220 Introduction to Economics
MKG221 Business Law and Ethics
MKG321 Management and Organisational Behaviour
CMN251 Introduction to Marketing(which will be recognised as a component of the Marketing major in lieu of IBS310 Accounting for Business)
TOTAL UNITS 384