Be able to develop and execute a marketing strategy using visual communication techniques.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
School of Communication
Introductory courses
4 required courses:
DES101 Visual Literacy: Design Principles and Practice
DES104 Visual Worlds: An Introduction to Art and Design History
DES105 Introduction to Design
DES106 Typography
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Graphic Design A
DES212 Graphic Design B
DES213 Graphic Design C
DES214 Graphic Design D
DES215 Graphic Design E - Internship/Professional Project
DES216 Graphic Design F - Professional Portfolio
e-Media:
DES221 e-Media A
DES222 e-Media B
DES223 e-Media C
DES224 e-Media D
DES225 e-media E - Internship/Professional Project
DES226 e-Media F - Professional Portfolio
3D Design:
DES231 3D Design A
DES232 3D Design B
DES233 3D Design C
DES234 3D Design D
DES235 3D Design E - Internship/Professional Project
DES236 3D Design F - Professional Portfolio
School of Business
Introductory courses
7 required courses:
BUS101 Applied Research Methods
BUS102 Introduction to Economics
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Introduction to Marketing
BUS106 Accounting for Business
BUS108 Introduction to Informatics
Advanced courses
9 required courses:
BUS211 Strategic Management
BUS320 Corporate Governance and Social Responsibility
BUS301 Advanced Research Methods
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG321 Marketing Research Project
CMN251 International Communication(which will be recognised as a component of the Marketing major in lieu of IBS310 International Marketing)
TOTAL UNITS 384