Be able to develop and execute a marketing strategy using visual communication techniques.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
- Only a full-time option is available to international students on a Student visa. Online programs are not available to Student visa holders.
- * Estimated tuition fees are based on 2025 rates. Refer to international fees for more information.
- Not all majors/minors and elective options are available at every campus. You should refer to the What Can I Study tab, and the proposed study sequence for your chosen campus and intake for further information.
Combine a major in computer-based design with a major in marketing to complete two degrees in four years. In the marketing component, learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential. In computer-based design, choose a major and minor from three streams of study: graphic design, e-media design and 3D design. Gain creative, conceptual and technical skills and develop a professional quality portfolio.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Program structure
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Property Economics
COR110 Management and Organisational Behaviour
COR111 Torts A
School of Communication
Introductory courses
4 required courses:
DES101 Contracts A
DES104 Building Studies 1
DES105 Business Analytics
DES106 Torts B
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Contracts B
DES212 Building Studies 2
DES213 Property A
DES214 Constitutional Law
DES215 Principles of Property Valuation
DES216 Property B
e-Media:
DES221 Civil Procedure
DES222 Property Investment Valuation and Market Analysis
DES223 Corporations and Partnership Law
DES224 Commercial Law
DES225 Property Investment Analysis - Financing and Capital Markets
DES226 Property Development Feasibility and Analysis
3D Design:
DES231 Equity & Trusts
DES232 Property Development and Project Management Processes
DES233 Statutory and Specialist Valuation
DES234 Administrative Law
DES235 Evidence
DES236 Property and Asset Management
School of Business
Introductory courses
7 required courses:
BUS101 Professional Conduct
BUS102 Regulation
BUS103 Environment & Planning Law
BUS104 Property Research Project
BUS105 Communication and Thought
BUS106 Innovation, Creativity and Entrepreneurship
BUS108 Environment, Technology and Sustainability
Advanced courses
9 required courses:
BUS211 Visual Literacy: Design Principles and Practice
BUS320 Visual Worlds: An Introduction to Art and Design History
BUS301 Introduction to Design
MKG210 Typography
MKG211 Graphic Design A
MKG220 Graphic Design B
MKG221 Graphic Design C
MKG321 Graphic Design D
CMN251 Graphic Design E - Internship/Professional Project(which will be recognised as a component of the Marketing major in lieu of IBS310 Graphic Design F - Professional Portfolio)
TOTAL UNITS 384