Bachelor of Public Relations | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Public Relations

  • Industry professionals are involved in course delivery
  • Opportunity to undertake industry internships with public relations firms
  • Graduates are experienced in reputation management

Program summary

Program title: Bachelor of Public Relations
Award abbreviation: BPR
QTAC code: 011141
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: AR346
CRICOS code: 066299G. Only a full-time option is available to international students on a Student Visa.

Public relations professionals assist organisations and individuals to develop and maintain beneficial relationships with clients, media, government, consumers and other stakeholders.

This program provides you with the knowledge and skills required to succeed in public relations. Courses cover event management, crisis and issues management, media and community relations, advertising, campaign planning, international communication, sports marketing and consumer behaviour. A range of elective courses are also available. Industry engagement and internships in public relations roles provide practical experience.

Majors

Communication studies; creative advertisingpublic relations.

Career opportunities

Advertising / copy editing; corporate, marketing, government or policy communications; event management; media liaison; non-profit organisations, promotions, tourism.

Professional recognition

Graduates may become members of the Public Relations Institute of Australia.

Enquiries
  • Contact Student Administration for application and admission information
  • Contact the Faculty of Arts and Business for program advice

Program Leader
Dr Umi Khattab
Tel: +61 7 5456 5942
Email: UKhattab@usc.edu.au

Program requirements

In order to graduate you must:

  • Complete 2 core courses, 16 required courses and 6 electives.
  • Complete no more than 10 introductory level courses, including core courses.
  • Complete no more than 6 courses from the School of Business or the Faculty of Science, Health, Education and Engineering.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • When enrolling, refer to the Study Plan.

Program structure

Core courses

Select 2 core courses from:
COR109 Advertising Campaigns
COR110 International Communication
COR111 Public Relations Events Project

Introductory courses
4 required courses

BUS105 Internship/Research Project (Professional Communication)
CMN102 Consumer Behaviour
CMN120 Communication and Thought
CMN140 Innovation, Creativity and Entrepreneurship

Advanced courses
12 required courses

CMN213 Environment, Technology and Sustainability
CMN216 Marketing Theory and Practice
CMN218 Communication Theory and Practice
CMN224 Public Relations Strategies and Tactics
CMN226 Introduction to Creative Advertising
CMN229 Editing for the Communications Professional
CMN231 Crisis and Issues Management
CMN243 Media and Community Relations
CMN251 Advertising Campaigns
CMN273 Advertising: Copy and Image
MKG210 Media and Promotion: Tourism and Hospitality
MKG221 Communication Campaign Planning

Elective courses

Select 6 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering). 

TOTAL UNITS 288

Study Plan

The Bachelor of Public Relations Study Plan is for students commencing in the current semester.

Year 1
Core courses (2)

Select 2 core courses from:

CourseSemester of offerUnitsRequisites
COR109 Restoration Ecology and Genetics
COR110 Integrated Environmental Management
COR111 Aquaculture
Required courses (4)
CourseSemester of offerUnitsRequisites
BUS105 Environmental Modelling
CMN102 Protected Area Management
CMN120 Communication and Thought
CMN140 Innovation, Creativity and Entrepreneurship
Elective courses (2)

Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).

Year 2
Required courses (6)
CourseSemester of offerUnitsRequisites
CMN213 Environment, Technology and Sustainability
CMN218 Marketing Theory and Practice
CMN231 Communication Theory and Practice
CMN229 Public Relations Strategies and Tactics
CMN226 Introduction to Creative Advertising
MKG221 Editing for the Communications Professional
Elective courses (2)

Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).

Year 3
Required courses (6)
CourseSemester of offerUnitsRequisites
CMN216 Media and Community Relations
CMN224 Communication Campaign Planning
CMN251 Media and Promotion: Tourism and Hospitality
CMN243 Advertising: Copy and Image
CMN273 Sport and Event Marketing
MKG210 Crisis and Issues Management
Elective courses (2)

Select 2 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).

TOTAL UNITS 288

 

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