- Combine computer-based visual design with a career in communications
- Specialise in either graphic design, e-media design or 3D design
- Opportunities to exhibit in the USC Gallery
Program summary
Program title: Bachelor of Design and Communication
Award abbreviation: BDes&Comn
QTAC code: 011031
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: AR336
CRICOS code: 074095J. Only a full-time option is available to international students on a Student Visa.
Learn about design in printed, electronic and 3D formats and explore how design integrates with other areas such as advertising and communication.
In this program you combine computer-based design with studies in communications. The computer-based design component covers practical and theoretical studies in graphic design, e-media (web and multimedia), 3D design, visual communication and information visualisation. Communication courses include public relations, journalism, creative advertising and creative writing. You also have opportunities to exhibit works in the USC Gallery.
Majors
Communication majors: 3D design, communication studies; creative advertising; creative writing; e-media design; graphic design; journalism; public relations.
Career opportunities
Depending on courses selected, graphic design, editing, advertising, marketing, interpretive design, animation, multimedia design, packaging, public relations, publishing, web design.
Admission requirements
Please refer to the English language entry requirements.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Debra Livingston
Tel: +61 7 5430 1252
Email: dlivings@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 2 core courses, 18 required courses including 1 major design area (8 courses), and 4 electives.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the School of Business or Faculty of Science, Health, Education and Engineering.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- Only a full-time study option is available to international students on a Student Visa.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- The 6 advanced courses from one of the design streams, plus DES101 and DES105, will constitute a major in that stream.
- Some of the required introductory courses may count towards some majors and minors
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105.
- When enrolling, refer to Study Plan.
Core courses
Select 2 core courses from:
COR109
COR110
COR111
Introductory courses
3 required courses:
CMN102
DES101 Elements of Design
DES105 Design Methods
PLUS select 1 course from:
CMN116 Playing with Words: an Introduction to Creative Writing Craft
CMN120 Introduction to Contemporary Global Media and Communication
CMN130 News and Reporting
CMN140
PLUS select 2 courses from:
DES102
DES103 Fundamentals of Photography
DES104 Art, Design and Digital Culture
DES106
Advanced courses
1 required course
CMN213
PLUS select 5 courses from:
CMN214
CMN216
CMN218
CMN222
CMN224 Advertising Campaigns
CMN226 Creative and Interactive Advertising
CMN227
CMN228 Media Law and Ethics
CMN229
CMN231 Communication Campaign Planning
CMN235
CMN237
CMN240 Feature Writing
CMN248
CMN249
CMN256
PLUS select 6 courses from your chosen major study area:
Graphic Design major
DES211 Visual Identity
DES212 Visual Communication and Culture
DES213
DES214
DES215
DES216
e-Media major
DES221 Introduction to Interactive Media
DES222 Responsive Design and Technology
DES223
DES224
DES225
DES226
3D Design major
DES231 Animation Principles, Process and Production
DES232 Visualisation and Sonification
DES233
DES234
DES235
DES236
Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105.
Elective courses
Select 4 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288
Study Plan
The Bachelor of Design and Communication Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Clinic 2 | |||
| COR110 Clinic 3 | |||
| COR111 Introduction to Research Concepts and Design |
Required courses (12)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN102 The Literature Review | |||
| CMN213 Qualitative Research Methods | |||
| DES101 Advanced Quantitative Research Methods | |||
| DES105 Communication and Thought |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN116 Innovation, Creativity and Entrepreneurship | |||
| CMN120 Environment, Technology and Sustainability | |||
| CMN130 Applied Research Methods | |||
| CMN140 Economics for Business |
PLUS select 2 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES102 Business Law and Ethics | |||
| DES103 Management and Organisational Behaviour | |||
| DES104 Marketing Theory and Practice | |||
| DES106 Accounting for Business |
PLUS select 5 courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN214 Introduction to Informatics | |||
| CMN216 Communication and Thought | |||
| CMN218 Innovation, Creativity and Entrepreneurship | |||
| CMN222 Environment, Technology and Sustainability | |||
| CMN224 Applied Research Methods | |||
| CMN226 Economics for Business | |||
| CMN227 Business Law and Ethics | |||
| CMN228 Management and Organisational Behaviour | |||
| CMN229 Marketing Theory and Practice | |||
| CMN231 Accounting for Business | |||
| CMN235 Introduction to Informatics | |||
| CMN237 Communication and Thought | |||
| CMN240 Innovation, Creativity and Entrepreneurship | |||
| CMN248 Environment, Technology and Sustainability | |||
| CMN249 Economics for Business | |||
| CMN256 Business Law and Ethics |
Required advanced courses—from your chosen major study area (6)
Graphic Design major
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 Management and Organisational Behaviour | |||
| DES212 Accounting for Business | |||
| DES213 Introduction to Informatics | |||
| DES214 Strategic Management | |||
| DES215 Corporate Governance and Social Responsibility | |||
| DES216 Applied Research Methods |
e-Media major
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 Marketing Theory and Practice | |||
| DES222 Consumer Behaviour | |||
| DES223 Services Marketing | |||
| DES224 Marketing Communication | |||
| DES225 Advanced Research Methods | |||
| DES226 Marketing Research Project |
3D Design major
| Course | Semester of offer | Units | Requisites | |
|---|---|---|---|---|
| DES231 Global e-Business | ||||
| DES232 Sport and Event Marketing | ||||
| DES233 Social Marketing | ||||
| DES234 Brand Management | ||||
| DES235 | ||||
| DES236 |
Please note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105.
Elective courses (4)
Select 4 elective courses from either faculty (Arts and Business or Science, Health, Education and Engineering).
TOTAL UNITS 288