Bachelor of Business (Marketing) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Business (Marketing)

  • Study a degree with career opportunities in almost any industry
  • Develop practical marketing skills with industry-related projects
  • Specialise in Marketing Research or Applied Marketing

Program summary

Program title: Bachelor of Business (Marketing)
Award abbreviation: BBus(Mktg)
QTAC code: 012051 **
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 288
USC program code: BU351
CRICOS code: 028846A. Only a full-time option is available to international students on a Student Visa.

** Students may choose to complete the core and foundation courses at either the USC Noosa Centre or on campus. The remainder of the degree is completed on campus. The option to study at Noosa is not available to international students on a Student Visa.

Marketing plays a pivotal role in the success of any business.

In this program you learn how to design, implement and manage effective marketing strategies, and how to understand people and their buying patterns. Specialised courses include consumer behaviour, services marketing, promotions management, sport and event marketing, advanced research methods, international marketing, and management strategy. You choose to major in either Marketing Research or Applied Marketing and are encouraged to undertake practical work-related projects in association with industry.

Career opportunities

Marketing management, product development, advertising and sales, public relations, marketing research, consultancy, sport and events management.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Enquiries
  • Contact Student Administration for application and admission information
  • Contact the Faculty of Arts and Business for program advice


Program Leader
Associate Professor Meredith Lawley
Tel: +61 7 5459 4459
Email: mlawley1@usc.edu.au

Study Plan

This Study Plan is valid from Study Period 1, 2011.

For students who commenced study in this program prior to Study Period 1, 2011:

  • Find the Student Handbook for the semester in which you commenced.
  • Select the program in which you are enrolled.
  • Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.
Program requirements

In order to graduate you must:

  • Complete a minimum of 24 courses including all core and required courses listed below, and electives.
  • Complete no more than 10 introductory level courses, including core courses.
  • (Optional) Use electives to complete a minor to supplement the required major.
  • Register your selected Major and any Minor with Student Administration.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.

Marketing Research Major
Core courses: (2)

Complete 2 x COR coded courses – ONE in your first semester and ONE in your second semester.

Select 2 core courses from:

CourseSemester of offerUnitsRequisites
COR109 Managing People
COR110 Communication and Thought
COR111 Innovation, Creativity and Entrepreneurship
Required courses: (7)
CourseSemester of offerUnitsRequisites
BUS102 Environment, Technology and Sustainability
BUS103 Economics for Business
BUS104 Business Law and Ethics
BUS106 Management and Organisational Behaviour
BUS108 Accounting for Business
BUS211 Introduction to Informatics
BUS320 Strategic Management
Marketing Research Major courses: (8)
CourseSemester of offerUnitsRequisites
BUS101 Corporate Governance and Social Responsibility
BUS105 Applied Research Methods
MKG210 Marketing Theory and Practice
MKG211 Consumer Behaviour
MKG220 Services Marketing
BUS301 Marketing Communication
MKG321 Advanced Research Methods

PLUS select 1 course from:

CourseSemester of offerUnitsRequisites
IBS321 Marketing Research Project
MKG221 Global e-Business
MKG222 Sport and Event Marketing
MKG322 Social Marketing
Elective courses: (7)

Select 7 advanced level elective courses, 6 of which may be from either faculty (Arts and Business, or Science, Health, Education and Engineering).

TOTAL UNITS 288

Applied Marketing Major
Core courses: (2)

Complete 2 COR coded courses — ONE in your first semester and ONE in your second semester.

Select 2 core courses from:

CourseSemester of offerUnitsRequisites
COR109 Brand Management
COR110 Communication and Thought
COR111 Innovation, Creativity and Entrepreneurship
Required courses: (8)
CourseSemester of offerUnitsRequisites
BUS101 Environment, Technology and Sustainability
BUS102 Applied Research Methods
BUS103 Economics for Business
BUS104 Business Law and Ethics
BUS106 Discovering Management
BUS108 Accounting for Business
BUS211 Information Systems in Organisations
BUS320 Strategic Management
Applied Marketing Major courses: (8)
CourseSemester of offerUnitsRequisites
BUS105 Business, Governance and Society
IBS310 Marketing Essentials
MKG210 International Marketing
MKG211 Consumer Behaviour
MKG220 Services Marketing
MKG221 Marketing Communication
MKG222 Sports Marketing
MKG322 Marketing for Social Change
Elective courses: (6)

Select 6 advanced level elective courses from either faculty (Arts and Business, or Science, Health, Education and Engineering).

TOTAL UNITS 288

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