- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Online Journalism
COR110 Communication and Thought
COR111 Innovation, Creativity and Entrepreneurship
School of Communication
Introductory courses
5 required courses
CMN102 Environment, Technology and Sustainability
CMN120 Communication Theory and Practice
CMN130 Public Relations Strategies and Tactics
CMN140 Introduction to Journalism
INT140 Introduction to Creative Advertising
Advanced courses
8 required courses
CMN213 An Introduction to Australian Politics: The Makings of a Republic?
CMN216 Editing for the Communications Professional
CMN226 Crisis and Issues Management
CMN231 Advertising: Copy and Image
CMN235 Communication Campaign Planning
CMN243 News Writing: Print and Broadcast
CMN248 Public Relations Events Project
CMN251 Creative Advertising
PLUS select 1 course from:
CMN218 International Communication
CMN229 Media and Community Relations
PLUS select 1 course from:
CMN218 Media and Promotion: Tourism and Hospitality
CMN224 Media and Community Relations
CMN228 Advertising Campaigns
CMN229 The Writer and the Law
CMN237 Media and Promotion: Tourism and Hospitality
School of Business
Introductory courses
7 required courses
BUS101 Online Journalism
BUS102 Applied Research Methods
BUS103 Economics for Business
BUS104 Business Law and Ethics
BUS105 Management and Organisational Behaviour
BUS106 Marketing Theory and Practice
BUS108 Accounting for Business
Advanced courses
8 required courses
BUS211 Introduction to Informatics
BUS301 Strategic Management
BUS320 Advanced Research Methods
MKG210 Corporate Governance and Social Responsibility
MKG211 Consumer Behaviour
MKG220 Services Marketing
MKG221 Marketing Communication
MKG321 Sport and Event Marketing
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 OT (Occupational Therapy) as a Complex Process | |||
| COR110 Communication and Thought | |||
| COR111 Innovation, Creativity and Entrepreneurship |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Environment, Technology and Sustainability | |||
| BUS104 Business Law and Ethics | |||
| BUS105 Management and Organisational Behaviour | |||
| CMN120 Marketing Theory and Practice | |||
| CMN130 Public Relations Strategies and Tactics | |||
| CMN140 Introduction to Journalism | |||
| INT140 Introduction to Creative Advertising |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 An Introduction to Australian Politics: The Makings of a Republic? | |||
| COR110 Communication and Thought | |||
| COR111 Innovation, Creativity and Entrepreneurship |
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Environment, Technology and Sustainability | |||
| BUS108 Applied Research Methods | |||
| CMN102 Introduction to Informatics | |||
| CMN231 Communication Theory and Practice | |||
| CMN248 Communication Campaign Planning | |||
| MKG210 Creative Advertising |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Consumer Behaviour | |||
| CMN229 Media and Community Relations |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Media and Promotion: Tourism and Hospitality | |||
| BUS106 Economics for Business | |||
| BUS301 Accounting for Business | |||
| CMN216 Advanced Research Methods | |||
| CMN213 Crisis and Issues Management | |||
| MKG211 Editing for the Communications Professional | |||
| MKG220 Services Marketing | |||
| MKG221 Marketing Communication |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Sport and Event Marketing | |||
| BUS320 Strategic Management | |||
| CMN235 Corporate Governance and Social Responsibility | |||
| CMN226 News Writing: Print and Broadcast | |||
| CMN243 Advertising: Copy and Image | |||
| CMN251 Public Relations Events Project | |||
| MKG321 International Communication |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Marketing Research Project | |||
| CMN224 Media and Community Relations | |||
| CMN228 Advertising Campaigns | |||
| CMN229 The Writer and the Law | |||
| CMN237 Media and Promotion: Tourism and Hospitality |