- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Communications Engineering (Hardware and protocols)
COR110 Digital Signal Processing
COR111 Engineering Project 1
School of Communication
Introductory courses
5 required courses
CMN102 Electronic Measurement and Instrumentation
CMN120 Engineering Project 2
CMN130 Power System Design and Analysis
CMN140 Robotics and Autonomous Systems
INT140 Advanced Digital Communications
Advanced courses
8 required courses
CMN213 Research Design: Method and Literature Review
CMN216 Research Methods in Arts and Social Science
CMN226 Communication and Thought
CMN231 Innovation, Creativity and Entrepreneurship
CMN235 Environment, Technology and Sustainability
CMN243 Applied Research Methods
CMN248 Economics for Business
CMN251 Business Law and Ethics
PLUS select 1 course from:
CMN218 Marketing Theory and Practice
CMN229 Introduction to Informatics
PLUS select 1 course from:
CMN218 Strategic Management
CMN224 Corporate Governance and Social Responsibility
CMN228 Communication and Thought
CMN229 Innovation, Creativity and Entrepreneurship
CMN237 Environment, Technology and Sustainability
School of Business
Introductory courses
7 required courses
BUS101 Business Law and Ethics
BUS102 Management and Organisational Behaviour
BUS103 Marketing Theory and Practice
BUS104 Public Relations Strategies and Tactics
BUS105 Introduction to Journalism
BUS106 Introduction to Creative Advertising
BUS108 An Introduction to Australian Politics: The Makings of a Republic?
Advanced courses
8 required courses
BUS211 Communication and Thought
BUS301 Innovation, Creativity and Entrepreneurship
BUS320 Environment, Technology and Sustainability
MKG210 Applied Research Methods
MKG211 Introduction to Informatics
MKG220 Communication Theory and Practice
MKG221 Communication Campaign Planning
MKG321 Creative Advertising
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Systemic Physiology II | |||
| COR110 Biochemistry | |||
| COR111 Molecular Biology |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Microbiology | |||
| BUS104 Pathophysiology | |||
| BUS105 Clinical Biochemistry | |||
| CMN120 Introduction to Clinical Trial Management | |||
| CMN130 Immunohaematology | |||
| CMN140 Biochemical Pharmacology | |||
| INT140 Organic Chemistry |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Medical Microbiology | |||
| COR110 Pharmaceutical and Food Microbiology | |||
| COR111 Molecular Biotechnology |
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Microbial Pathogenesis | |||
| BUS108 Applied Microbiology and Biotechnology | |||
| CMN102 Genetics | |||
| CMN231 Advanced Instrumental Techniques | |||
| CMN248 Functional Anatomy | |||
| MKG210 Exercise Physiology I |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Cardiorespiratory Health and Rehabilitation | |||
| CMN229 Science Research Methods |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Introduction to the Internet of Things | |||
| BUS106 Introduction to Engineering Design | |||
| BUS301 Introductory Calculus | |||
| CMN216 Science Research Methods | |||
| CMN213 Foundations of Engineering | |||
| MKG211 Introduction to Applied Mathematics | |||
| MKG220 Physics | |||
| MKG221 Digital Logic and Computer Programming |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Engineering Statics | |||
| BUS320 Analogue and Digital Systems | |||
| CMN235 Introduction to Control Systems | |||
| CMN226 Analog Electronic Circuits | |||
| CMN243 Electrical Circuits and Systems | |||
| CMN251 Calculus II and Linear Algebra | |||
| MKG321 Engineering Project Management |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Numerical Analysis | |||
| CMN224 Modern Electrical Power Systems | |||
| CMN228 Embedded System Design | |||
| CMN229 Engineering Research Methodology | |||
| CMN237 Electronic Design and Analysis |