- Combine business and marketing expertise with technical skills in communications and journalism
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
- Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
School of Communication
Introductory courses
5 required courses
CMN102 Communication Theory and Practice
CMN120 Public Relations Strategies and Tactics
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising
INT140 An Introduction to Australian Politics: The Makings of a Republic?
Advanced courses
8 required courses
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN226 Advertising: Copy and Image
CMN231 Communication Campaign Planning
CMN235 News Writing: Print and Broadcast
CMN243 Public Relations Events Project
CMN248 Creative Advertising
CMN251 International Communication
PLUS select 1 course from:
CMN218 Media and Community Relations
CMN229 Media and Promotion: Tourism and Hospitality
PLUS select 1 course from:
CMN218 Media and Community Relations
CMN224 Advertising Campaigns
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN237 Online Journalism
School of Business
Introductory courses
7 required courses
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Marketing Theory and Practice
BUS106 Accounting for Business
BUS108 Introduction to Informatics
Advanced courses
8 required courses
BUS211 Strategic Management
BUS301 Advanced Research Methods
BUS320 Corporate Governance and Social Responsibility
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG321 Marketing Research Project
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.
Year 1
- One (1) core course
- Seven (7) required introductory level courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Communication and Thought | |||
| COR110 Innovation, Creativity and Entrepreneurship | |||
| COR111 Environment, Technology and Sustainability |
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS103 Business Law and Ethics | |||
| BUS104 Management and Organisational Behaviour | |||
| BUS105 Marketing Theory and Practice | |||
| CMN120 Public Relations Strategies and Tactics | |||
| CMN130 Introduction to Journalism | |||
| CMN140 Introduction to Creative Advertising | |||
| INT140 An Introduction to Australian Politics: The Makings of a Republic? |
Year 2
- One (1) core course
- Seven (7) required courses
Core courses (1)
Choose one course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Communication and Thought | |||
| COR110 Innovation, Creativity and Entrepreneurship | |||
| COR111 Environment, Technology and Sustainability |
Required courses (6)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Applied Research Methods | |||
| BUS108 Introduction to Informatics | |||
| CMN102 Communication Theory and Practice | |||
| CMN231 Communication Campaign Planning | |||
| CMN248 Creative Advertising | |||
| MKG210 Consumer Behaviour |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Media and Community Relations | |||
| CMN229 Media and Promotion: Tourism and Hospitality |
Year 3
- Eight (8) required courses
Required courses (8)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS102 Economics for Business | |||
| BUS106 Accounting for Business | |||
| BUS301 Advanced Research Methods | |||
| CMN216 Crisis and Issues Management | |||
| CMN213 Editing for the Communications Professional | |||
| MKG211 Services Marketing | |||
| MKG220 Marketing Communication | |||
| MKG221 Sport and Event Marketing |
Year 4
- Eight (8) required courses
Required courses (7)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Strategic Management | |||
| BUS320 Corporate Governance and Social Responsibility | |||
| CMN235 News Writing: Print and Broadcast | |||
| CMN226 Advertising: Copy and Image | |||
| CMN243 Public Relations Events Project | |||
| CMN251 International Communication | |||
| MKG321 Marketing Research Project |
PLUS select 1 course from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| CMN218 Media and Community Relations | |||
| CMN224 Advertising Campaigns | |||
| CMN228 The Writer and the Law | |||
| CMN229 Media and Promotion: Tourism and Hospitality | |||
| CMN237 Online Journalism |