- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Industry-based projects develop practical skills and build a portfolio
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia.
Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.
Enquiries
- Contact Student Administration for application and admission information
- Contact the Faculty of Arts and Business for program advice
Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
Program structure
Program requirements
In order to graduate you must:
- Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
- Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
- Complete no more than 192 units of introductory level courses in total, including core courses.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- Only a full-time study option is available to international students on a Student Visa.
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
- When enrolling, refer to the Study Plan.
Core courses
Select 2 core courses from:
COR109 3D Design E - Internship/Professional Project
COR110 3D Design F - Professional Portfolio
COR111 Communication and Thought
School of Communication
Introductory courses
4 required courses:
DES101 Innovation, Creativity and Entrepreneurship
DES104 Environment, Technology and Sustainability
DES105 Visual Literacy: Design Principles and Practice
DES106 Visual Worlds: An Introduction to Art and Design History
Advanced Courses
10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design:
DES211 Introduction to Design
DES212 Typography
DES213 Graphic Design A
DES214 Graphic Design B
DES215 Graphic Design C
DES216 Graphic Design D
e-Media:
DES221 Graphic Design E - Internship/Professional Project
DES222 Graphic Design F - Professional Portfolio
DES223 e-Media A
DES224 e-Media B
DES225 e-Media C
DES226 e-Media D
3D Design:
DES231 e-media E - Internship/Professional Project
DES232 e-Media F - Professional Portfolio
DES233 3D Design A
DES234 3D Design B
DES235 3D Design C
DES236 3D Design D
School of Business
Introductory courses
7 required courses:
BUS101 3D Design E - Internship/Professional Project
BUS102 3D Design F - Professional Portfolio
BUS103 Applied Research Methods
BUS104 Economics for Business
BUS105 Business Law and Ethics
BUS106 Management and Organisational Behaviour
BUS108 Marketing Theory and Practice
Advanced courses
9 required courses:
BUS211 Accounting for Business
BUS320 Introduction to Informatics
BUS301 Strategic Management
MKG210 Corporate Governance and Social Responsibility
MKG211 Advanced Research Methods
MKG220 Consumer Behaviour
MKG221 Services Marketing
MKG321 Marketing Communication
CMN251 Sport and Event Marketing(which will be recognised as a component of the Marketing major in lieu of IBS310 Marketing Research Project)
TOTAL UNITS 384
Study Plan
The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.
Core courses (2)
Select 2 core courses from:
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| COR109 Masters of Social Work Field Education 1* | |||
| COR110 Master of Social Work Field Education 2* | |||
| COR111 Communication and Thought |
Required introductory courses (11)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS101 Innovation, Creativity and Entrepreneurship | |||
| BUS102 Environment, Technology and Sustainability | |||
| BUS103 Applied Research Methods | |||
| BUS104 Economics for Business | |||
| BUS105 Business Law and Ethics | |||
| BUS106 Management and Organisational Behaviour | |||
| BUS108 Marketing Theory and Practice | |||
| DES101 Accounting for Business | |||
| DES104 Introduction to Informatics | |||
| DES105 Visual Literacy: Design Principles and Practice | |||
| DES106 Visual Worlds: An Introduction to Art and Design History |
Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Required advanced courses (9)
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| BUS211 Introduction to Design | |||
| BUS320 Typography | |||
| BUS301 Strategic Management | |||
| CMN251 Corporate Governance and Social Responsibility | |||
| MKG210 Advanced Research Methods | |||
| MKG211 International Communication | |||
| MKG220 Consumer Behaviour | |||
| MKG221 Services Marketing | |||
| MKG321 Marketing Communication |
Please note: CMN251 International Communication will be recognised as a component of the Marketing major in lieu of IBS310 International Marketing.
Required advanced courses (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.
Graphic Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES211 Sport and Event Marketing | |||
| DES212 Marketing Research Project | |||
| DES213 Graphic Design A | |||
| DES214 Graphic Design B | |||
| DES215 Graphic Design C | |||
| DES216 Graphic Design D |
e-Media
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES221 Graphic Design E - Internship/Professional Project | |||
| DES222 Graphic Design F - Professional Portfolio | |||
| DES223 e-Media A | |||
| DES224 e-Media B | |||
| DES225 e-Media C | |||
| DES226 e-Media D |
3D Design
| Course | Semester of offer | Units | Requisites |
|---|---|---|---|
| DES231 e-media E - Internship/Professional Project | |||
| DES232 e-Media F - Professional Portfolio | |||
| DES233 3D Design A | |||
| DES234 3D Design B | |||
| DES235 3D Design C | |||
| DES236 3D Design D |