Bachelor of Arts/Bachelor of Business (Design and Marketing) | UniSC | University of the Sunshine Coast, Queensland, Australia

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Bachelor of Arts/Bachelor of Business (Design and Marketing)

  • Combine business and marketing skills with computer-based design expertise
  • Earn two degrees in only four years
  • Industry-based projects develop practical skills and build a portfolio

Program summary

Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.

Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.

In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.

Career opportunities

Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Enquiries
  • Contact Student Administration for application and admission information
  • Contact the Faculty of Arts and Business for program advice

Program Leader
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au

Program structure

Program requirements

In order to graduate you must:

  • Complete 4 required courses from the School of Communication, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the School of Business, and 2 core courses.
  • Complete no more than 5 introductory level courses from the 14 required courses from the School of Communication and School of Social Sciences.
  • Complete no more than 192 units of introductory level courses in total, including core courses.
  • Register your selected Majors and Minors with Student Administration.
Program notes
  • Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
  • The 6 advanced courses from one of the design streams will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
  • As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
  • Only a full-time study option is available to international students on a Student Visa.
  • Students must commence the advanced design courses in Semester 1, following the successful completion of DES105.
  • When enrolling, refer to the Study Plan.
Core courses

Select 2 core courses from:
COR109
COR110
COR111

School of Communication
Introductory courses

4 required courses:
DES101 Elements of Design
DES104 Art, Design and Digital Culture
DES105 Design Methods
DES106

Advanced Courses

10 required courses
Select 6 advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.

Graphic Design:
DES211 Visual Identity
DES212 Visual Communication and Culture
DES213
DES214
DES215
DES216

e-Media:
DES221 Introduction to Interactive Media
DES222 Responsive Design and Technology
DES223
DES224
DES225
DES226

3D Design:
DES231 Animation Principles, Process and Production
DES232 Visualisation and Sonification
DES233
DES234
DES235
DES236

School of Business
Introductory courses

7 required courses:
BUS101 Exploring Business Research
BUS102 Economics for Business
BUS103
BUS104 Discovering Management
BUS105 Marketing Essentials
BUS106
BUS108 Information Systems in Organisations

Advanced courses

9 required courses:
BUS211 Strategic Management
BUS320 Business, Governance and Society
BUS301
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sports Marketing
MKG321
CMN251(which will be recognised as a component of the Marketing major in lieu of IBS310)

TOTAL UNITS 384

Study Plan

The Bachelor of Arts / Bachelor of Business (Design and Marketing) Study Plan is for students commencing in the current semester.

Core courses (2)

Select 2 core courses from:

CourseSemester of offerUnitsRequisites
COR109 Online Journalism
COR110 Foundations of Sustainability
COR111 Empowering Individuals for Sustainability
Required introductory courses (11)
CourseSemester of offerUnitsRequisites
BUS101 Reorienting Society Towards Sustainability
BUS102 Sustainable Futures
BUS103 Foundations of Sustainability
BUS104 Empowering Individuals for Sustainability
BUS105 Reorienting Society Towards Sustainability
BUS106 Sustainable Futures
BUS108 Research Design: Method and Literature Review
DES101 Communication and Thought
DES104 Environment, Technology and Sustainability
DES105 Physical Geography and Mapping
DES106 Planning Principles and Practice

Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105.

Required advanced courses (9)
CourseSemester of offerUnitsRequisites
BUS211 An Introduction to Australian Politics: The Makings of a Republic?
BUS320 Property Economics
BUS301 Introduction to Indigenous Australia
CMN251 Planning and Environmental Law
MKG210 Rural and Regional Sustainability
MKG211 Landscapes, place and people
MKG220 Urbanism and Urban Design
MKG221 An Introduction to Geographic Information Science and Technology
MKG321 Cultural Heritage

Please note: CMN251 will be recognised as a component of the Marketing major in lieu of IBS310.
Required advanced courses (10)

Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.

Graphic Design
CourseSemester of offerUnitsRequisites
DES211 Introducing Human Geographies
DES212 Hydrology and Geomorphology
DES213 Planning Theory
DES214 Planning Design Studio
DES215 Regional Infrastructure Planning
DES216 Participation and Conflict Resolution
e-Media
CourseSemester of offerUnitsRequisites
DES221 Environmental and Resource Economics
DES222 Social Research
DES223 Indigenous Peoples and the Environment
DES224 Biogeography
DES225 Coastal Geomorphology
DES226 Historical Geographies
3D Design
CourseSemester of offerUnitsRequisites
DES231 Animal Geographies
DES232 Professional Planning Practice
DES233    
DES234    
DES235    
DES236    

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