Program summary

Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2011 entry: OP-17 / Rank-65
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2011: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.

Highlights

• Combine business and marketing expertise with technical skills in communications and journalism
• Earn two degrees in only four years
• Industry-based projects develop practical skills and build a portfolio

Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.

This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.

Career opportunities

Marketing, public relations, creative advertising, corporate communication, journalism, media.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Study Plan

This Study Plan is valid from Study Period 1, 2011.

For students who commenced study in this program prior to Study Period 1, 2011:

• Find the Student Handbook for the semester in which you commenced.
• Select the program in which you are enrolled.
• Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.

Program requirements

In order to graduate you must:

• Complete 14 required courses from the Faculty of Arts and Social Sciences, 16 courses from the Faculty of Business, and 2 core courses.
• Complete a maximum of 5 introductory level courses from the Faculty of Arts and Social Sciences.

Program notes

• Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
• Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
• As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
• Only a full-time study option is available to international students on a Student Visa.

Program structure

Year 1

Core courses: (1)
Select 1 x COR coded course from:

Required courses: (7)

Year 2

Core courses: (1)
Select 1 x COR coded course from:

Required courses: (7)

PLUS select 1 course from:

Year 3

Required courses: (8)

Year 4

Required courses: (8)

PLUS select 1 course from:

TOTAL UNITS 384

Enquiries

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Faculty of Business
Tel: +61 7 5430 1221
Email: businessinfo@usc.edu.au

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