Program summary

Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2011 entry: OP-17 / Rank-65
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2011: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.

Highlights

• Combine business and marketing skills with computer-based design expertise
• Earn two degrees in only four years
• Industry-based projects develop practical skills and build a portfolio

Learn how to develop a marketing strategy and then execute the strategy using visual communication techniques.

In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design, e-media design, and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement and manage effective marketing strategies, and analyse buying patterns and market potential.

Career opportunities

Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Study Plan

This Study Plan is valid from Study Period 1, 2011.

For students who commenced study in this program prior to Study Period 1, 2011:

• Find the Student Handbook for the semester in which you commenced.
• Select the program in which you are enrolled.
• Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.

Program requirements

In order to graduate you must:

• Complete 4 required courses from the Faculty of Arts and Social Sciences, 1 Design major (6 courses), 1 Design minor (4 courses), 16 courses from the Faculty of Business, and 2 core courses.
• Complete no more than 5 introductory level courses from the 14 required courses from the Faculty of Arts and Social Sciences.
• Register your selected Majors and Minors with Student Administration.

Program notes

• Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
• Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
• The 6 advanced courses from one of the design streams, plus DES101 and DES105 , will constitute a major in that stream. The 4 advanced courses from one of the design streams will constitute a minor in that stream.
• As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
• Only a full-time study option is available to international students on a Student Visa.
• Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .

Program structure

Core courses: (2)
Complete 2 x COR coded courses—ONE in your first semester and ONE in your second semester.

Select 2 core courses from:

Required introductory courses: (11)

Please note: Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 . 

Required advanced courses: (9)

Required advanced courses: (10)
Select 6 Advanced courses from one of the following streams for a major, and select 4 advanced courses from a second stream for a minor.

Graphic Design:

e-Media:

3D Design:

TOTAL UNITS 384

Enquiries

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Faculty of Business
Tel: +61 7 5430 1221
Email: businessinfo@usc.edu.au

Program Leader - Faculty of Arts and Social Sciences
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au

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