Program summary
Program title: Bachelor of Arts (Design and Communication)
Award abbreviation: BA(Des&Comn)
QTAC code: 011031
OP/Rank for 2011 entry: OP-17 / Rank-65
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English
Fee type 2011: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: AR333
CRICOS code: 030280E. Only a full-time option is available to international students on a Student Visa.
Highlights
- Combine computer-based visual design with a career in communications
- Specialise in either graphic design, e-media design or 3D design
- Opportunities to exhibit in the USC Gallery
Learn about design in printed, electronic and 3D formats and explore how design integrates with other areas such as advertising and communication.
In this program you combine computer-based design with studies in communications. The computer-based design component covers practical and theoretical studies in graphic design, e-media (web and multimedia), 3D design, visual communication and information visualisation. Communication courses include public relations, journalism, creative advertising and creative writing. You also have opportunities to exhibit works in the USC Gallery.
Majors
FASS majors: 3D design, communication studies; creative advertising; creative writing; e-media design; graphic design; journalism; public relations.
Career opportunities
Depending on courses selected, graphic design, editing, advertising, marketing, interpretive design, animation, multimedia design, packaging, public relations, publishing, web design.
Study Plan
This Study Plan is valid from Study Period 1, 2011.
For students who commenced study in this program prior to Study Period 1, 2011:
- Find the Student Handbook for the semester in which you commenced.
- Select the program in which you are enrolled.
- Either scroll down to the Program Structure, or select the Recommended Enrolment Pattern link.
Program requirements
In order to graduate you must:
- Complete 2 core courses, 18 required courses including 1 major design area (8 courses), and 4 electives.
- Complete no more than 10 introductory level courses, including core courses.
- Complete no more than 6 courses from the Faculty of Business or Faculty of Science, Health and Education.
- Register your selected Majors and Minors with Student Administration.
Program notes
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
- Only a full-time study option is available to international students on a Student Visa.
- As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
- The 6 advanced courses from one of the design streams, plus DES101 and DES105 , will constitute a major in that stream.
- Some of the required introductory courses may count towards some majors and minors
- Students must commence the advanced design courses in Semester 1, following the successful completion of DES105 .
Program structure
Core courses: (2)
Complete 2 core courses - ONE in your first Semester and ONE in your second Semester
Select 2 core courses from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
COR109 Advanced Strategic Management | |||
COR110 Leadership and Team Dynamics | |||
COR111 Managing Organisational Change |
Required courses: (12)
Course | Semester of offer | Units | Requisites |
---|---|---|---|
CMN102 Project Management | |||
CMN213 Small Business and New Venture Management | |||
DES101 Advanced Strategic Management | |||
DES105 Aquaculture |
PLUS select 1 course from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
CMN116 Coastal and Marine Systems | |||
CMN120 Integrated Marine Systems | |||
CMN130 Coastal Geomorphology | |||
CMN140 Communication and Thought |
PLUS select 2 courses from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
DES102 Innovation, Creativity and Entrepreneurship | |||
DES103 Environment, Technology and Sustainability | |||
DES104 Communication Theory and Practice | |||
DES106 Editing for the Communications Professional |
PLUS select 5 courses from:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
CMN214 Visual Literacy: Design Principles and Practice | |||
CMN216 Introduction to Design | |||
CMN218 Introduction to Creative Writing | |||
CMN222 Public Relations Strategies and Tactics | |||
CMN224 Introduction to Journalism | |||
CMN226 Introduction to Creative Advertising | |||
CMN227 Ways of Seeing: Understanding Images | |||
CMN228 Digital Photographic Practice | |||
CMN229 Visual Worlds: An Introduction to Art and Design History | |||
CMN231 Typography | |||
CMN235 Computer-Assisted Reporting | |||
CMN237 Crisis and Issues Management | |||
CMN240 Media and Community Relations | |||
CMN248 Multimedia Advertising | |||
CMN249 Advertising Campaigns | |||
CMN256 Advertising: Copy and Image |
Required advanced courses (from your chosen Major study area): (6)
Graphic Design Major:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
DES211 News Rounds | |||
DES212 The Writer and the Law | |||
DES213 Media and Promotion: Tourism and Hospitality | |||
DES214 Communication Campaign Planning | |||
DES215 News Writing: Print and Broadcast | |||
DES216 Online Journalism |
e-Media Major:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
DES221 Digital Photojournalism and Feature Writing | |||
DES222 Creative Advertising | |||
DES223 Advanced News Reporting | |||
DES224 Research into Journalism | |||
DES225 Graphic Design A | |||
DES226 Graphic Design B |
3D Design Major:
Course | Semester of offer | Units | Requisites |
---|---|---|---|
DES231 Graphic Design C | |||
DES232 Graphic Design D | |||
DES233 Graphic Design E - Internship/Professional Project | |||
DES234 Graphic Design F - Professional Portfolio | |||
DES235 e-Media A | |||
DES236 e-Media B |
Please Note: Students must commence the advanced design courses in Semester 1 following the successful completion of DES105 .
Elective courses: (4)
Select 4 elective courses from any faculty (Science, Health and Education, Arts and Social Sciences or Business).
TOTAL UNITS 288
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Program Leader
Dr Debra Livingston
Tel: +61 7 5430 1252
Email: dlivings@usc.edu.au